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The Art Biz

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.
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Now displaying: October, 2022

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist. https://ArtBizSuccess.com/podcasts/

Oct 27, 2022

Anyone can open up a gallery—real or virtual—and start selling art. I mean anyone. You don’t have to hold a degree or pass a test. You don’t have to have ethics or morals or know anything at all about art. But I am impressed by what UGallery is doing and the services they have been providing artists and clients since 2006. Everything about them feels different. 

On this episode of The Art Biz, I’m joined by Alex Farkas, founder of UGallery.com.  Their business model is different from others in that online space. They know art. They curate the work so there aren’t thousands of random artists competing for eyeballs. UGallery is paid on commission, so they only make money if art sells.They invest in marketing to help sell more art. They are looking for relationships with their artists and nurture their artists to help them sell better online. The focus of UGallery is on painting, but you should listen to their story even if you are not a painter because you need to know that there are people and companies out there who are on your side and doing things the right way. 

Highlights

  • The beginnings of the UGallery journey. (2:53)

 

  • Storytelling to promote UGallery artists and their work. (4:39)
  • Curating art on the website in non-traditional ways. (7:19)
  • The process of finding and connecting with artists. (11:05)
  • Working with artists to help them succeed. (16:10)
  • What is selling at UGallery? (19:09)
  • Finding and marketing to clients. (20:36)
  • Artist to customer—the order fulfillment process. (23:09)
  • Maintaining ecommerce platforms and client relationships. (28:00)
  • Mistakes that many artists make when applying to UGallery. (33:55)
  • Tips for a better online presentation and ecommerce platform. (36:22)
  • What’s coming next for UGallery. (38:30)

 

This Week’s Assignment

  • Assess where you show and sell your art. Consider what venues you are (and aren’t) working for and why? How can you find more of the right places? What venues aren’t working for you and why? Make a plan to move on from those.

 Mentioned

Resources

Quotes

  • “It’s important that we find ways to combine the old school aspects of a gallery with the new school aspects of the technology that we use.” — Alex Farkas
  • “We see this as a partnership. We don’t succeed unless the artists succeed.” — Alex Farkas
  • “Part of the relationship is making sure that artists understand if they put the time and money in upfront, it comes back out later.” — Alex Farkas
  • “Think about what you’re trying to accomplish and what your goal is, and then work from there.” — Alex Farkas

About My Guest

Alex Farkas is the Gallery Director of UGallery. His love of art traces back to his hometown, Jerome, a tiny arts community in northern Arizona. Alex grew up creating sculptures in his uncle's woodworking studio and learning about the art business in his mother's gallery. He co-founded UGallery in 2006 with the goal of helping emerging artists connect with patrons. As one of the first ever online art galleries, UGallery significantly improved the opportunities available for artists. The gallery has been featured in the New York Times, Vogue, and Art in America. He currently lives, and UGallery is based, in San Francisco.

Oct 13, 2022

The photographer Sally Mann has said that it never occurred to her to look outside of her home, family, and immediate vicinity to find inspiration. So many artists feel they need to travel to exotic locations to find their inspiration, never exploring what is right in front of them or what they encounter in their daily lives.

In this episode of The Art Biz I talk with Sara Lee Hughes, an artist who is deep into a body of narrative paintings with recognizable imagery that is steeped in her personal story—going so far as to include her self-portraits in many of them. We talk about making such personal work and whether there is a market for such work. Sara Lee says her ultimate intention is that she gets under your skin. That when viewing her paintings, you start to question your actions and might find yourself reflecting on the encounter weeks later. We discuss the genesis of this body of work, how she is looking at her art in terms of the long game rather than seeking quick gratification, how she keeps her ideas, and how she has created a discipline that balances motherhood with her studio practice.

Highlights

  • Waiting, Father Daughter Dance, and other pieces inspired by Sara Lee’s life. (1:55)

  • The family letters that have helped Sara Lee navigate her true self. (6:57)

  • Sara Lee’s 12-ft superhero cape and what it represents. (9:05)

  • Painting from experiences results in sincerity. (11:15)

  • Asking yourself questions can lead to your next inspiration. (14:55)

  • Sara Lee’s decision to use her own face in her paintings. (18:19)

  • The value of painting the part of your history that isn’t talked about. (21:32)

  • There are parts of your story that anyone can relate to. (25:17)

  • Using a list—rather than a sketchbook—to keep your ideas. (27:04)

  • Does personal work sell? (30:20)

  • The evolution of Sara Lee’s approach to her art business. (32:39)

  • Finding time for the most important work. (34:32)

Mentioned

The Art Biz Connection

Systematize Your Art Biz for Business Efficiency

Resources

Quotes

  • “These tossed-off sketches are seeds for the work that I’ve done in the last five years.” — Sara Lee

  • “When I paint from my own experience, there’s a sincerity in my paintings.” — Sara Lee

  • “All of my work is my personal experience, so who better to use than myself? — Sara Lee

  • “My intention is to resonate with you through the works that have inspired me to be an artist.” — Sara Lee

About My Guest

Sara Lee is a narrative painter living and working in Lockhart, Texas. Her representational narratives are influenced by growing up in the south during the 1970’s and 80’s with divorced parents and operate as metaphors for discovery, other-ness, identity, connection, balance and truth. As a body of work, they highlight moments, memories and ideas that mark a journey of navigation through the differences between her gay father, straight mother and the socio-cultural norms of the era and those proceeding. In her work she is most interested in exploring and sharing the connection she had with her father before his death of AIDS, the profound guidance it had on her life, and how this personal experience fits into our country’s broader social and cultural heritage.

 

Sara Lee studied classical drawing and painting at the Pennsylvania Academy of Fine Arts, where she earned a certificate in painting and printmaking. She earned her MFA in painting from Pratt Institute. Sustaining herself through scenic painting and teaching, her work brought her back to Lockhart, Texas where she has lived since 2008.



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