There is no denying the importance of video these days. Whether you're chasing the Instagram algorithm for reels, streaming live on YouTube, or pulling together a video bio for your website, it's more valuable than ever to make good videos. My guest on The Art Biz is Zach Wolfson, a filmmaker who has seen all kinds of artists' videos—the good, the bad, and the cringy. He has joined me to discuss four of the most common mistakes he sees artists making with their videos, and he also shares simple tips that will greatly improve your videos with just a little bit of tweaking. It’s definitely worth the effort because, as he says, it is so important to leave behind a legacy that extends beyond your artwork.
Zach’s career in filmmaking led to teaching artists how to make mini art videos. (1:50)
Horizontal or vertical filming—which does Zach prefer? (5:50)
Mistakes artists make when editing transitions in videos. (7:38)
Overproducing filters, text, and other distracting elements. (10:52)
Slowing down to capture the perfect shots. (13:53)
The best POV in your art films. (17:52)
Tips for overcoming your fear of the camera. (20:15)
Does Zach recommend time-lapse videos? (23:34)
The importance of sharing your story in your videos. (27:31)
Leaving the legacy of your art through videos. (32:55)
“Too many elements can be overwhelming for both you when making the video as well as for the people watching it.”— Zach
“Just record for longer than you think you should. Your future self will thank you for it.” — Zach
“Your videos themselves don’t need to be art because your art is art.” — Zach
“If you can find ways to include yourself in your videos, it will attach you more to your art so people can connect with you.” — Zach
“Let us into your world and be able to see you in the context of your space.” — Zach
“People aren’t following you because of how well crafted your videos are. They’re following you because of your art.” — Zach
About My Guest
Zach Wolfson is a filmmaker who helps artists make simple art videos to market their art. He is dedicated to empowering artists, and believes everyone can make “mini” art videos that document your journey with ease and joy.
Zach’s greatest passion has always been working directly with artists. He has shared the stories of dozens of artists through his video series, Beyond the Gallery, and taught hundreds more through his blog, in-person training, and now inside his membership community, Ready to Record.
In addition to his work with artists, Zach has made videos sharing human-centered stories for galleries, museums, and companies that include Adobe, Discovery, and Sony.