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The Art Biz

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.
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Now displaying: Page 6

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist. https://ArtBizSuccess.com/podcasts/

Apr 1, 2021
Spring is here in the Northern Hemisphere and it’s a perfect time to consider the aspects of your life that are weighing you down without contributing to your happiness and success. April is the month for cleaning out in the Art Biz Success community. In this episode, I’m highlighting some of my previous interviews with artists who have discussed cleaning out in one form or another, from removing physical items to cleaning out business ideas and strategies, modes of working, and even the venues where you show and sell your art.

If you are ready to deep clean your art business, to release what isn’t serving you and banish all that is getting in the way of your productivity and creativity, then you won’t want to miss the insights and inspiration from these successful artists.

Highlights

 

  • April is the month to focus on cleaning out your art business. (0:01)

  • Is there one single best way to get organized? Heather Powers says no. (2:23)

  • Tips to help you get started on cleaning out and organizing your spaces. (6:09)

  • Redefining your relationship with things so that you can let go. (10:41)

  • How to prepare your studio for a big move. (14:50)

  • Take control of your business so that it works for you, even if it means emptying out your galleries. (19:16)

  • Control your income by controlling your inventory. (23:29)

  • Connecting with buyers outside of the galleries. (27:02)

  • Releasing old work so you can focus on what is most meaningful. (28:21)

  • Increasing your creativity begins with cleaning out the cobwebs. (34:32)

 

Mentioned

Resources

 

 

Mar 25, 2021
If you’re an intentional artist, you’re in the right place. In this episode, I'm wrapping up a month of talking about how systems can keep you organized and make you a more productive artist.

Today’s solo episode focuses on the secret weapon of a successful art business your art biz handbook. An art biz handbook is the number one way to organize every aspect of your business. If you’re looking for ways to stay on top of the never-ending tasks that every artist faces, this episode is for you. You’ll hear the step-by-step process that will keep you in control of every aspect of your schedule, how I have evolved systems that weren’t working for me, and the satisfaction, productivity, and control that you can come to expect from an art biz handbook that is working for you.

Highlights

  • An overview of the value of a high-quality, clearly defined art business system. (0:01)

  • Documenting your systems why you need an art biz handbook. (2:07)

  • Your system doesn’t have to be perfect to be effective. (4:56)

  • Steps that will make your systems more reliable. (6:12)

  • Practical examples of systems that have simplified processes in my art business. (9:01)

  • How to prioritize the process of capturing your procedures. (10:11)

  • Why your art biz handbook will never be finished. (12:35)

Mentioned

Resources

First posted: https://artbizsuccess.com/art-biz-procedures-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

Mar 18, 2021
Betty Franks loves her business and life as an artist. She just might have found the secret sauce — a healthy combination of passion for the work and a continuing curiosity about business and becoming a better CEO of your art business. Betty's art business has exploded over the last four years — by 440%. You can't have and sustain this kind of business growth if you don't have solid systems in place.

At the time of this recording, Betty has over 120,000 Instagram followers and sells paintings almost as fast as she makes them. In this episode, we discuss the digital and analog systems that she depends on to support her growth. She generously shares her real numbers, the new postage system she just started using, her daily and weekly routines, and how she organizes all of the digital images of her paintings.

Highlights

  • Betty Franks shares the moment she fell in love with mixed media and decided to start her art career. (2:20)

  • How to find your own style and way of making art. (7:20)

  • Staying organized through the process of handling a personal and business name change. (12:25)

  • Betty shares her business goals that resulted in a 400% increase in sales. (18:20)

  • A breakdown of Betty’s income streams and marketing tools. (21:03)

  • How to know when it’s time to hire help for your art business. (28:13)

  • Developing routines that stabilize your creative and practical routines. (31:10)

  • Simple systems to help manage your inventory. (35:25)

  • Building an email list that works for your business. (42:55)

  • How to know when it’s time to make process changes for the better. (47:37)

  • A look at what is keeping Betty’s attention in the studio. (52:24)

 

Mentioned

 

Resources

 

About My Guest

Betty Franks was born in Toronto, Canada and raised in San Jose, California. She is a self-taught abstract artist who started painting when she turned 50. Although it seems late in life to take up painting, the timing was just right for her. After a long career in customer service management, Franks was ready to unleash her creative side. Today her work focuses on her love of fields of flowers and flowers in general. She aims to share the emotion she feels about her subject.

First posted: https://artbizsuccess.com/managing-growth-franks-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

Mar 11, 2021
As much as every artist would love to focus only on the making, there is an equally important and opposite side of the artist brain that needs to be accessed — the organization side. It takes creativity and organization to successfully run an art business, and my guest today has learned how to embrace both.

Not only is Jennifer Printz a practicing artist with an enviable record of exhibitions, but she's also an assistant professor at Florida International University in Miami. She has two full-time jobs. I've watched Jennifer whip her business into shape by getting organized and creating reliable systems.

In this episode, I talk with her about how she compartmentalizes her two jobs. We also discuss the planning process she uses, the digital and paper tools she relies on to stay organized, and why writing by hand is critical for her and her students.

Highlights

  • Jennifer Printz reflects on the wide variety of her artwork and her work as a professor. (2:02)

  • The importance of modeling art for Jennifer’s students and the lessons they are learning as a result. (5:53)

  • Practical tips for separating your day job from your art business. (8:40)

  • The value of taking time for an artist’s day, connecting with artists virtually, and creating physical space for your creativity. (11:33)

  • Taking your art business beyond the plateau to the next level with coaching and positive feedback. (16:50)

  • Planning out a quarter at a time to free up your mental space for creativity. (22:30)

  • Day-to-day systems that will help you get and stay organized and productive. (27:21)

  • Jennifer’s process around keeping an updated inventory of her pieces. (33:42)

  • Strategic organization of all the moving parts of an exhibition. (38:29)

  • Playing into your personality strengths to maximize your art business systems. (42:35)

  • What is the first step to take when your systems are breaking down? (45:04)

  • A look inside the works that are currently holding Jennifer’s studio attention. (47:12)

Mentioned

Resources

Quotes

  • “When I hit a certain level of success I felt the need to get a more objective viewpoint to help me move to a new level of success.” Jennifer Printz

  • “If we’re always doing what we’ve always done and the results are what we always got, then it’s time to reevaluate.” Jennifer Printz

  • “It made sense to shift to a new system so I could put more effort into my creative practice.” Jennifer Printz

  • “In order to build strong relationships, in order to have a successful exhibition, I need to access other parts of me and not let the part of me that’s against organization get in the way.” Jennifer Printz

 

About My Guest

Jennifer Printz unifies photography and drawing to make poetic works that reflect the unseen structures of the universe. In 2004 she was awarded a Puffin Foundation Grant, followed by a Dendo Fellowship in 2016. She has participated in regular residencies in the US, at the Frans Masereel Centre/Flemish Center for the Graphic Arts in Kasterlee, Belgium, St. James Cavalier Centre for Creativity, Valletta, Malta, and La Cité Internationale des Arts, Paris, France.

Jennifer is also an educator, teaching a wide range of two-dimensional media at the undergraduate and graduate levels, as well as courses on public art and professional practices. Currently, she is on the faculty of Florida International University in Miami.

First posted: https://artbizsuccess.com/biz-tools-printz-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

Mar 4, 2021
If you’ve been listening to this podcast for any amount of time, you know that I am the queen of systems. There is a reason that my signature program is the Art Career Success SYSTEM. I have learned that when you take the time to put in place easily repeatable steps to do a certain task or implement a project, the rewards are endless. You free your mind and calendar for the more creative pursuits of the studio. You have a better-organized business and life. Your consistency increases, as does the trust that others have in you.

Creating a streamlined art business system isn’t hard, it just takes dedicated time.

In this solo episode, I want to help you get started. I’m sharing three powerful benefits to implementing solid systems into your art business and five questions that you need to ask yourself when creating that better system. And to help you see that systems work, I’ll tell you about a few artists who have created systems that work. It worked for them, and I can promise the time you spend on your systems will be worth it as your creativity and productivity in your art business continue to increase.

Highlights

  • The why behind effective art business systems. (0:01)

  • Understanding the ecosystem and metasystems within your art business. (2:10)

  • Three clear benefits of installing systems in your art business. (3:35)

  • Five questions to ask yourself when implementing a new system. (5:50)

  • How to clearly define what you want to see happen. (6:38)

  • Clear timelines create clear results (7:01)

  • What tools and technology do you need to acquire to create your system? (7:26)

  • Who can assist you in meeting your goals? (8:13)

  • What are the exact steps needed to make your system hum? (8:34)

  • Upcoming podcast guest artists who have successfully implemented systems into their art business. (9:11)

  • A homework assignment to get you started with your new system. (9:51)

  • All that the Art Career Success System can offer your art business. (10:58)

Mentioned

Resources

 

First posted: artbizsuccess.com/organize-with-systems-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

Feb 25, 2021
I don't know anyone who doesn't think it would be great to attract more Instagram followers, more email list subscribers, and especially more sales. More makes our efforts feel worthwhile and validates them, but we're often stopped in our tracks when we begin to realize what we need to do in order to increase our numbers.

We think we have to post more, research hashtags, invest in advertising, create a lead magnet, learn to write better copy, or forget about a restful night's sleep. It’s true that you probably do have to do some of those things in order to attract more followers and subscribers, but you might also benefit from being open to doing things a little differently to increase those numbers.

In this episode, I talk with Trudy Rice about how she has grown her Instagram and email list by cross-promoting other brands. Trudy uses a platform called Ampjar, but the underlying lesson is to find like-minded people and share each other's art, products, and services. Trudy refers to this as “shouting them out,” and in our conversation, she highlights what it takes to get set up with the service, and how it has impacted her success in a major way.

Highlights

  • Trudy Rice details her Australian flora and fauna art, teaching, and other current projects. (2:13)

  • Taking original prints and paintings to a homewares line. (4:28)

  • Quantifying the growth of a successful art business through a variety of income streams. (6:18)

  • The primary systems and marketing channels Trudy uses for her sales. (8:25)

  • Details about the Ampjar mailing system and the karmic aspect to shout-outs. (11:37)

  • The algorithms behind the Ampjar shout-out system. (13:57)

  • How to systematically simplify the process of promoting your business. (17:39)

  • Prompting other artists while promoting yourself. (21:16)

  • The variety of brands that Trudy promotes through Ampjar. (22:18)

  • How to connect with new and international audiences through shout-outs. (23:57)

  • Tracking the success that has come by integrating new systems. (26:08)

  • The importance of collaborating with other artists with any system that works. (29:23)

  • How to do the work once and benefit from it over and over again. (30:17)

  • Trudy shares her project and collaboration plans for 2021. (33:35)

 

Mentioned

Resources

First posted: artbizsuccess.com/karma-rice-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

Feb 18, 2021
I live to track down art off the beaten path — traveling to out-of-the-way places to see works of art that delight and inspire, or even confound me. I found just such a piece last year when I traveled to the Midwest, and the success story of the artist behind the art is just as engaging as the piece itself.

My guest for this episode is Romy Owens, an artist and curator who makes site-specific installations, as well as smaller objects, in reaction to place, community, and transformation. Last fall I had the opportunity to visit Under Her Wing was The Universe, her enormous public sculpture that was installed in 2020 in Enid, Oklahoma.

In this episode I talk with Romy about her commitment to raising $100,000 for that outdoor public sculpture and native prairie landscape as a gift to her hometown. As it turns out, $100,000 was just the beginning, and while it all worked out in the end, it wasn’t exactly easy getting there. Not only did Romy have to raise a lot more money than originally projected, she had to stand up to the naysayers in the community.

Romy is an artist that knows how to effectively measure success. Community collaboration, fundraising, overcoming controversy and yes, using spreadsheets are just a few of the topics that you won’t want to miss in this conversation.

 

Highlights

  • Romy Owens shares the leap of faith she has taken with her art and with her community. (3:30)

  • Conceiving the project Under Her Wing was the Universe. (9:55)

  • Relationships that informed the piece and Alyson’s reaction to seeing it in person. (12:10)

  • Naming the piece and finding value in all that is revealed in the universe. (16:06)

  • Securing space for the project and making the connections that brought city approval. (20:04)

  • Funding from the city and how Romy planned to cover the rest. (23:50)

  • Launching a GoFundMe fundraiser. (26:40)

  • Meeting tight deadlines and overcoming obstacles along the way. (28:26)

  • Overcome your fear of hearing “no” when raising funds. (30:33)

  • Handling the controversy that comes with creating interesting art. (33:02)

  • Key collaborators and supporters in creating a piece of this scale. (36:27)

  • Keeping track of your progress with a system that actually works. (41:09)

  • Measuring success and setting goals in specific and meaningful ways. (43:24)

  • Ideas for generating interest in your art. (49:32)

 

Mentioned

 

Resources

 

About My Guest

Romy Owens is an artist and curator living in Enid, Oklahoma. She makes site-specific installations, as well as smaller objects, in reaction to place, community, and transformation. Her curatorial work attends to a similar focus. Both Owens' artistic and curatorial practices are presently centered around community art designed to impact social change, using art as a method to broaden our understanding of specific issues.

Feb 11, 2021
What is something special you can do for your subscribers and collectors when your shows and large events are canceled because of a pandemic? Give them a private viewing experience, of course.

This week, my guest is Simonne Roy, a contemporary American impressionist painter grounded in the plein air painting tradition. For years, Simonne has been inviting VIPs into her home, which she had transformed into a gallery, for a one-night party. The money and effort she invested in the event resulted in good sales and relationships. Each year's success built on that of previous years.

When Covid struck, her hopes for a successful home gallery show in 2020 were dashed, until, like many scrappy entrepreneurs, Simonne found a different way to make it happen. She decided to hold the VIP appreciation without the party.

In this episode, you'll hear how Simonne gave people a private experience that few people get to have with art, which she calls the Quiet Gallery Experience. If she measured its success by the amount of sales only, she could have counted it a success. But sales were almost secondary because Simonne measures her success by the goodwill she created with her subscribers and collectors.

Listen closely to hear what she did to set the stage and make it special, what she would do differently next time, and how she netted the same amount of money from the participation of fewer people.

Highlights

 

  • Simonne Roy shares the journey that led to her art business and her current income sources. (2:28)

  • Transforming a house into an intimate, personalized home gallery. (7:10)

  • The inspiration that saved Simonne’s gallery experience during Covid. (13:42)

  • How can greater vulnerability result in more meaningful connections? (20:05)

  • Scheduling a full day of showings and Simonne’s goal for each visitor. (21:51)

  • Preparing any space for a full gallery experience. (25:22)

  • Results from the gallery included sales, a teaching offer and increased connections. (29:29)

  • Reducing overhead for an event can still result in positive net sales. (34:10)

  • Marketing an event and creating a thoughtful gift for your customers. (36:14)

  • Simonne shares the lessons she learned for next time. (38:11)

  • A peek at what is holding Simonne’s attention in the studio now. (38:34)

 

Mentioned

 

Resources

 

About My Guest

Simonne Roy describes herself as a contemporary American impressionist painter grounded in the plein air landscape painting tradition. She is also a Francophile, and has lived in France for extended periods over the years—adding quintessential French subjects such as pastries, breads, and cheeses to her nature-inspired paintings.

A lifelong resident of Pennsylvania, Roy lives in Lewisburg, where she maintains her studio and home gallery.

Feb 4, 2021
What is success? How do you measure it? What story do the numbers tell?

Confronting numbers can be intimidating, but it is an essential step to growing both yourself and your business. It forces you to be realistic about where you are, including your weaknesses, and it challenges you to make up for any lost ground.

This month we are looking into measuring success and today I want to share with you the tracking procedure that has helped grow my business by up to 40% every single year. I’ll share ideas to help get you started on your own monthly business report, highlight some of the fun and surprising areas you need to track (beyond just the sales) and tell you how to download a copy of a monthly report for your art business.

The numbers definitely won’t tell the whole story, but if you’re looking for an effective and telling way to measure your efforts, your satisfaction, and your success, this is the place to start.

Highlights

  • What numbers should you use to measure your success? (0:01)

  • How I learned the true value of being authentic in my business. (1:26)

  • The importance of confronting numbers when you’re ready to grow yourself and your business. (3:37)

  • The number one thing to include in your monthly business report. (5:12)

  • Report the monthly numbers and then find insights in them. (5:38)

  • The value of making cool connections every month. (6:53)

  • The most productive and enjoyable approaches to promoting and sharing your art each month. (8:30)

  • Upcoming interviews that will elaborate on the theme of measuring success. (10:22)

  • How to download and customize your own monthly art report. (11:58)

Mentioned

Resources

 

Jan 28, 2021
We all seek success (whatever it means to us individually) but aren’t always prepared to deal with it when it comes along. And that’s okay, because as you’ll hear in this episode, you will learn how to deal with unexpected success if it’s something you really want.

My guest is Lisa Goren, an artist whose work took a surprise U-turn when the pandemic hit last year, and she went for it.

Lisa Goren works in watercolor to show an unfamiliar landscape in a new light. By using vibrant colors and taking risks with different surfaces, she makes the viewer reevaluate their understanding of both the landscapes and their beliefs in the potential of the medium. Her works create questions about the nature of abstraction and our planet as many of her pieces are representations of unfamiliar, threatened terrains. More recently, Lisa has begun painting animals who had started showing up in unusual places during the pandemic.

​In our conversation, Lisa shares the artist residencies and serious work reflecting climate change that she was making before Covid hit. But when she was no longer able to travel to photograph and paint the wildlife and melting ice around Antarctica she turned her attention to the delightful animals that were visiting museums, aquariums and towns. Lisa shares her success dilemman: the new work was taking off and taking over. Her new journey is to regain control over where the work is headed while being open to whatever the future holds.

Highlights

  • Lisa Goren details the path and thick skin that led to her successful art business. (2:25)

  • Painting ice, bones, and deep blue colors in Antarctica, Alaska, and Iceland. (6:04)

  • The importance of creating artist support groups in your art business journey. (9:07)

  • Lisa reflects on the plans she had for 2020, how the pandemic changed it all, and the pivoting point that led to a new success. (12:17)

  • Inspiration can come from anywhere, including free roaming penguins in museums. (17:47)

  • Creating and pricing high-demand art that you didn’t intend to sell. (19:45)

  • Responding to a call for art during the pandemic created additional interest in Lisa’s work from The Washington Post. (22:16)

  • Handling the “problem” of success and why you might consider selling low-priced originals instead of prints. (26:45)

  • Making connections with buyers and offering hope through art. (31:24)

  • How to adjust your pricing to better control your schedule. (33:33)

  • Lisa details the assignment that led to her return to painting penguins. (34:41)

  • Transitioning from the artist you may be known as to the artist that you currently are. (36:54)

  • Lisa details her marketing channels, how she connects with the photographers that inspire her work, and whether she replaced her lost income in 2020. (40:31)

  • If the pandemic ended tomorrow, would Lisa continue painting animals? (45:24)

Mentioned

Resources

 

About My Guest

Lisa Goren was born in California and raised in NYC, and yet she has dreamed of Polar landscapes since she was in her teens. Her first trip took her to Antarctica where she was inspired and captivated by the landscape. Her watercolors show an unfamiliar landscape in a new light. By using vibrant colors and taking risks with different surfaces, she makes the viewer reevaluate their understanding of both these landscapes and their beliefs in the potential of the medium.

Jan 21, 2021
Taking charge of your art business isn’t only about bookkeeping, inventory and promoting your art effectively. Taking charge of your art business is about assuming 100% responsibility for your actions — all of your actions, especially in your studio. We all want to increase our productivity and creativity in this new year, and my guest today has mastered the art of doing exactly that by planning ahead.

Dawn Williams Boyd makes figurative textile paintings that reveal stories—not always pretty ones—about the American experience. Dawn’s work has an unapologetic socially activist message that speaks volumes about the Black experience and this country’s politics.

In today’s social and political climate, there aren’t enough hours in the day for Dawn to convey all of the messages she wants to share in her art. She has to carefully plan the body of work she is going to make throughout the year. She takes charge of her production for the entire year.

In our conversation, Dawn and I discuss her process for plotting out which pieces she will make each year. We also talk about why now is not the time to make art that matches the couch, conversations she wants people to have around her work, and how she makes the valuable connections that are helping her reach her most ambitious goals.

 

Highlights

  • Dawn Williams Boyd responds to her daughter’s statement that she is a righteous badass. (3:45)

  • Art that represents the effect of the history of the United States on the African American community, created by an African American woman. (6:14)

  • What interested Dawn most in her Art History class is reflected in her own work. (9:30)

  • Dawn reflects on the big plans that she had for exhibiting her work in 2020. (12:47)

  • The good things that can happen when you have nowhere to go and no one to see your work. (16:06)

  • “The List” and how it influences Dawn’s productivity and creativity every year. (18:02)

  • Now is not the time to make art that matches the couch. Dawn explains the opportunity of artists to use their voice to influence others. (21:32)

  • A look inside Dawn’s notebook, including the details, fabrics, facts and titles that drive her work. (26:15)

  • Questions that Dawn asks herself in the planning stage of each new piece. (31:10)

  • The criteria that guides Dawn’s ability to set goals and plan her work out a year in advance. (34:10)

  • Dawn reflects on her 2020 goals, the pieces that she actually created and how she is constantly preparing for what is coming next. (36:50)

  • What kind of conversations does Dawn want people to have around her work? (43:50)

  • Understanding the worldwide problems that are depicted in the imagery in Dawn’s piece, All Through the Night: America’s Homeless. (48:03)

  • The overarching business and career goals that guide Dawn’s work every single day. (53:10)

  • How can an ambitious artist ensure that their art is being viewed by the right people? (57:08)

  • A peek into all that is in store for Dawn in 2021. (59:00)

 

Mentioned

 

Resources

 

About My Guest

Artist Dawn Williams Boyd makes figurative textile paintings that reveal stories—not always pretty ones—about the American experience. Her latest series, The Trump Era, specifically focuses on xenophobia and immigration, but her work has also explored feminine sexuality, the Black American experience, as well as forgotten moments from American history.

Jan 14, 2021
I teach setting goals for artists. It’s the first lesson in the Art Biz Accelerator. So it may come as a surprise when you hear that this is the year that I want you to stop setting SMART goals for your art business. Far more important than setting any goal is actually doing the work. In this solo episode, I’ll tell you how to set more empowering goals that will help you take charge of your art business.

2020 was a year of great loss of so many aspects of the art business. Venues were closed, live workshops were canceled, and many businesses suffered major losses. Regardless of these disappointments, so much of these results were never in your control in the first place.

Today I want to focus on what IS in your control. You have control over your art. You get to choose how you will spend the next 24 hours. You can choose how you will invest in your business and you are in control of so much more.

As you enter this new year I want you to consider setting a new kind of goal that may just be smarter than any goal you’ve set before. And it all starts with taking total responsibility for all of the things that are in your control.

 

Highlights

 

  • New year, new goals. But what is really in your control? (0:01)

  • The best goals for your art business may not be all that SMART after all. (1:24)

  • A new approach to setting goals for your art business. (2:48)

  • You can’t control outcomes, but you can still take charge. (4:21)

  • Empower yourself by taking total responsibility in these areas. (8:06)

  • How to connect with others to increase motivation, creativity, and support. (8:24)

  • The importance of owning your life, your decisions and your career. (9:30)

  • The value of project-centred planning rather than goal-centred planning. (10:39)

  • A peek inside all of the offerings of the Art Biz Community. (11:12)

 

Mentioned

 

Resources

Jan 7, 2021
Balance. The holy grail of every entrepreneurial artist’s quest. What does a balanced artist’s life look like? And what happens when you actually achieve balance? As much as I love the idea of being whisked away by my latest all-consuming project, I also know what it feels like to be out of balance. I much prefer being in charge of my time and my life, and that’s why I loved this conversation with Chris Maynard.

Chris turns feathers into intricate art. Working with delicate tools, he carves into feathers to create images of the very creatures that shed them. His unique feather sculptures are recognized by art collectors, bird lovers, and a variety of people from around the world.

In this episode, I talked with Chris about finding balance in life as well as in making and marketing art. He shares the secret behind his seemingly successful quest for balance, how he approaches requests for commissioned pieces, and the systems that he uses to stay on top of it all.

Balance may seem elusive, and, yet, we all need it in order to be our most creative and successful selves. Whether you’re currently searching for balance in your work or have already homed in on what the perfect balance means to you, this is a conversation you won’t want to miss.

Highlights

 

  • Chris Maynard explains the inspiration behind his unique artwork of carving feathers. (3:39)
  • Details about the seven galleries that represent Chris’s work. (6:55)
  • Chris’s income streams, including commissioned work, prints, and his book. (7:30)
  • Why balance is important to Chris. (11:00)
  • How Chris balances commission requests with his own creative license. (12:45)
  • Maintaining relationships with galleries while accepting commissions. (15:47)
  • Balancing commissioned pieces, for Chris, means working on one at a time. (18:04)
  • Dancing, movement, and leaving work undone are all part of Chris’s typical work week. (23:55)
  • Systems for staying on top of commissioned pieces and communications. (27:04)
  • Finding the balance between making and marketing art. (29:28)
  • Which marketing channels have brought Chris the most sales? (31:33)
  • Balancing the marketing and the making of art starts with a feeling. (38:11)
  • Chris shares the details and collaboration of his current piece. (41:03)

 

Mentioned

Resources

About My Guest

Oregon artist Chris Maynard combines his strong backgrounds in biology and ecology to pay homage to nature through the plumage of birds — using feathers acquired from legal sources such as zoos and private aviaries all naturally shed by birds. Working with delicate tools, he carves into feathers to create images of the very creatures that shed them, inventing poetic and playful compositions of birds in flight. His unique feather sculptures are recognized by art collectors, bird lovers, and a wide and interesting variety of people from around the world.

Dec 17, 2020
I don’t believe in making art for a market, I believe in making art from your soul and then finding the right audience for it. But sometimes we are lucky enough to make the art we want, then tweak it just a bit so we can broaden our audience. My guest today has found a way to do just that.

Ashley Lucas (aka Lady Lucas) is an artist whose work features smartly dressed animals and other sweet anthropomorphic characters. She has illustrated numerous children’s books, coloring books, and other cute projects. By placing her characters in the local townscape Ashley has increased the appeal of her work to a specific audience that continues to grow.

In today’s conversation, I talked with Ashley about how she came up with the idea to tap into people’s love of a specific location and how she leverages it for her prints, products, and commissioned work.

We also discuss how she connected with a community even before moving there, how she juggles her life as an artist with that as a mother of a two-year-old, and which social media platform offers the greatest return for her work (it's not Instagram).

Even if you don't "do" cute or illustrations or location-specific art, you'll want to listen to ideas for connecting to new communities.

 

Highlights

 

  • Ashley Lucas describes the inspiration behind her characters. (2:22)

  • How COVID-19 and motherhood have affected Ashley’s income streams. (6:22)

  • Juggling a growing art business and a busy two-year-old. (9:18)

  • The value that community connections bring to your art business. (13:18)

  • Distinguishing between prints and commissioned pieces and how to price each. (19:01)

  • Customizing standard city pieces without redrawing each one. (21:41)

  • How Ashley connected with her new community before moving there. (25:25)

  • How the pandemic has made a strong online presence more important than ever. (28:21)

  • Marketing through TikTok and exploring current culture. (31:20)

  • Curating email lists for artists and for promoting products. (34:13)

  • Which social media platform generates the most work for Ashley? (35:25)

  • Ashley’s strategy for promoting her web stores. (37:14)

  • The key to making your art appealing to buyers. (40:28)

  • A look at Ashley’s next project and the future of Lady Lucas. (43:00)

 

Mentioned

 

 

Resources

 

 

Dec 10, 2020
By now you may have picked up on the fact that I am a sucker for a reliable system. My signature program is called the Art Business Success System for a reason — systems work. They provide you with a framework that, once in place, you can return to repeatedly and update to match where you are at any given moment in your art business. I love figuring out systems, maybe even more than I love following them because systems are always there to support my progress. And my guest today has proven that a clearly defined system can take your art business to the next level.

Sema Martin is a full-time artist living in the French Riviera. She currently has a four-month waiting list for her pet portraits, which is due in part to the flawless 8-step system that she has developed that keeps her organized and keeps her customers satisfied.

In our conversation, Sema shares the system that she has in place for her commission-based business. We walk through the eight stages of commissioning work from her, which are clearly outlined on her website. We discuss how she standardized her sizes, how she makes it easy for clients to buy from her by offering multiple currencies, and how social media serves a dual purpose to both promote her work and to share her progress with clients. You’ll hear how she stays organized and at the end of this episode you can find out how to get a copy of her system spreadsheet.

Highlights

  • Sema shares the journey that led her to becoming a full-time commissioned artist. (2:11)

  • Income streams and the percentages of Sema’s income that comes from commissions. (5:50)

  • Developing the stages of the commission process, starting with sizing the art. (7:32)

  • What should be included in your pricing? (12:15)

  • A comparison of Squarespace and MailChimp. (14:18)

  • Contact forms and how to make sure you have proper communication with clients. (16:03)

  • The importance of collecting money before you start drawing. (20:46)

  • Handling a waiting list and details of a payment plan. (22:09)

  • Guidance for helping customers choose the details of the piece. (26:54)

  • Sema’s workflow and how she works in the drawing zone. (30:03)

  • How many social media posts should highlight your current piece? (34:24)

  • Final approval ensures that the customer is happy before the piece is shipped. (37:00)

  • Mounting, packing and delivery of the final piece and how each step ensures you will have happy customers. (37:56)

  • The bonus stage and how many customers take advantage of it. (42:08)

  • How do people find Sema? She maintains a focus on SEO that really pays off. (43:52)

  • Staying organized and implementing the systems that will keep you straight. (46:11)

  • A glimpse inside Sema’s current project. (49:06)

 

Mentioned

 

Resources

Dec 3, 2020
So many artists have benefitted from Instagram — it’s a topic that comes up frequently in these interviews, but it’s been difficult to pinpoint one key lesson to devote an entire episode to, until now. Jeanne Rosier Smith made a conscious decision to focus on using Instagram to grow her following and expand her art business and it has definitely paid off. Jeanne has been focused and deliberate in her use of the platform while also allowing a great deal of flexibility in the process.

Jeanne paints seascapes and landscapes with pastels and works with the abstract underlying designs beneath the realistic images she paints, seeing just how far she needs to go in order to maintain realism while still leaving something to the imagination. She loves pastel because the rich, pure pigments allow vibrations of color and visual mixing impossible to capture with any other medium.

In our conversation, Jeanne shares the strategies that she has used for the past three years to build a following of more than 37,000 and reach the six-figure mark in sales for each of those three years. She shares how she maintains good relationships with her eight galleries, even while selling on Instagram, and why she doesn’t schedule posts in advance.

 

Highlights

 

  • Jeanne shares her personal art history and passion for pastels. (2:08)

  • The instant feedback and fun factor that has made an Instagram strategy the right choice for Jeanne. (5:48)

  • Steps that will take your Instagram account to the next level. (7:45)

  • Connecting with collectors starts with sharing your inspiration. (11:56)

  • The frequency of your posts needs to reflect your growth goals. (14:15)

  • Which content results in the greatest connection, followers, and sales? (15:49)

  • Is the ROI worth the effort of maintaining an Instagram account? (20:41)

  • Maintaining a good relationship with galleries while growing on Instagram. (25:22)

  • Marketing opportunities that will result in sales. (28:42)

  • A look inside Jeanne’s personal collection. (33:45)

  • Do your posts need to be scheduled in advance?? (34:45)

  • A successful hashtag strategy starts with thinking like a collector. (40:09)

  • Is there a best time of day to post on Instagram? (44:46)

  • A peek at what Jeanne is currently working on. (45:51)

Mentioned

Resources

Nov 19, 2020
Blogging may seem like an art form of years gone by, replaced entirely by the quick and simple posts of Facebook or Instagram, but my guest today has proved that nurturing a blog can be one of the most beneficial and rewarding outlets that an artist can pursue, both personally and professionally. Lisa Call dove headfirst into the blogging world years ago and created such an excellent blog that I have referenced it many times both on my website and in the first three editions of my book. Unfortunately, her blog went up in flames before I could mention it in my fourth edition, but that major set back hasn’t stopped Lisa from continuing to create what I consider one of the best corners of the art blogging world.

Lisa makes textile-based art and uses hand dyed fabric to create large abstract compositions. She uses her blog not for marketing her work but as a place where she can share her opinions about art and learn more about herself and her work. In fact, Lisa credits her blog as the single greatest factor in her success as an artist.

In our conversation, she shares the benefits of blogging and why she decided to revive her blog after all those posts disappeared. We also go over some of the steps she’s taking to republish old posts and how her blog has led her to opportunities that she otherwise never would have imagined. Of course, blogging isn’t for everyone, but if you enjoy writing and sharing insights about your life as an artist, this is an episode you are going to want to listen to.

Highlights

  • Lisa shares the evolution of her textile-based abstract compositions. (2:21)

  • Why blog? Lisa offers insights into the value of blogging as a way to unite the artist community, share opinions and increase marketing. (4:08)

  • Structuring blog posts in a meaningful way. (8:40)

  • Recovering a broken website, republising missing posts, and discovering yourself along the way. (10:10)

  • Lisa’s method for categorizing her current blog posts. (19:00)

  • Defining your purpose in blogging and setting boundaries within your posts. (24:53)

  • Details of the Make Big Art blog and juggling the ins and outs of SEO for two blogs. (27:25)

  • The benefits and accountability that come with blogging about art. (33:50)

  • How to find the balance between blogging, Facebook posts and email lists. (35:30)

  • Lisa’s advice for successfully blogging about your art. (40:06)

  • A glimpse inside Lisa’s current project. (44:32)

 

Mentioned

Resources

 

Nov 12, 2020
Introducing yourself as an artist is a topic I never could have dreamed up while I was working in art museums. It wouldn’t have occurred to me that artists would have a hard time introducing themselves. It seems like all you have to do is say, “I’m an artist” and the conversation opens wide.

But what I’ve learned in the years since working in the museum bubble is that it isn’t always that easy to say “I’m an artist”. Then, when the words finally do come out, what do you say after that? If you’ve found yourself struggling to confidently introduce yourself as an artist, know that you are not alone. A well-crafted introduction should seem effortless but it also has the potential to change the course of a conversation and connect you with people who can have a great impact on your work.

Let’s examine why introducing yourself as an artist can be such a struggle, why you should care about confidently introducing yourself as an artist, and what you can do today to master the art of introducing yourself as an artist.

 

Highlights

 

  • Why is introducing yourself as an artist so difficult? (1:34)

 

  • Why you should care about introducing yourself as an artist. (4:38)

 

  • Take advantage of introductions as a starting point (6:26)

 

  • Tips for refining your informal introduction. (7:37)

 

  • What your informal introduction isn’t going to do for you. (10:17)

 

  • Where to go next — preparing powerful yet natural follow-up statements. (11:35)

 

Mentioned

 

 

Resources

 

 

 

Oct 29, 2020
At the intersection of craftivism and the world of campaign finance is Eve Jacobs-Carnahan. Eve is taking the historical practice of knitting circles and re-envisioning them as modern craftivist assemblies. While bringing artists together to craft the building blocks of a characteristic state capitol building, she’s also leading conversations about changing the role of money in election campaigns. But the impact that Eve is going to make with this work is going to extend far beyond the current election cycle, in fact, it has very little to do with it. 

Kicking off in early 2020, Knit Democracy Together combines interested organizations, knitting circles, and conversation about election finance reform. The result will be a 5 foot by 3 foot knitted sculpture of a state capitol building that Eve hopes to exhibit in multiple venues.

The pandemic has certainly had an effect on Eve’s plans, but it hasn’t stopped her. In our conversation, she shares details about reimagining in-person knitting circles, funding and exhibiting the project, and the art of knitting as a daring act of social activism. Eve explains the stereotypes that she has to push against when using a domestic handcraft to increase social activism and the goals she has for this unique and powerful project.

Highlights

  • Eve shares the objectives and the vision behind Knit Democracy Together. (2:43)
  • The effect of COVID-19 on Eve’s plan for in-person knitting circles. (7:11)
  • How Eve found people to participate in the project. (10:26)
  • Details about the yarn and the sculpture dimensions. (14:48)
  • The campaign funding message that Eve is working to increase awareness about. (17:26)
  • Funding the project and what Eve learned from each declined request. (25:07)
  • Questions surrounding the exhibition stage of the project.  (27:07)
  • Understanding knitting as a daring act of social activism. (28:37)
  • How Eve is leading a group project while remaining politically neutral. (32:27)
  • Collaborating in a community project just might mean letting go of total control. (34:33)
  • Steps that will move the Knit Democracy Together project to the next level. (41:10)

Mentioned

Resources

Quotes

  • “People are cynical about elections, but there are ways to improve the system rather than throwing the whole thing out.”
  • “We are a community made up of all these different people, but together we can do something bigger.”
  • “The goal of all of this is to get people to care more and be able to participate in the election process more than before.”
  • “A lot of knitted art is activist art.  It’s a tool for social action.”
  • “You have to push against stereotypes when you use any textile art, especially with knitting.”

About My Guest

Eve Jacobs-Carnahan makes knitted sculpture. Using the comforting qualities of knitting she explores human interactions with nature, democracy, and society. 

Eve’s work has been exhibited throughout the United States, receiving regional and national awards. Her work appears in Lela Nargi’s survey of knitted art, Astounding Knits! 101 Spectacular Knitted Creations and Daring Feats. She loves the notion of knitting as a daring act. When not engaged in such audacious pursuits, she can be found digging in her garden or cross-country skiing through the woods. Both activities put her in touch with the plants and birds that appear in her sculptures.

Eve majored in history at Swarthmore College, and knit several sweaters along the way. While earning a law degree at the University of Chicago she could often be found taking a study break at the Art Institute of Chicago. She lives in Vermont.

Oct 15, 2020
I'm not crazy about the word "pitch" but I'm going with it. I use it in the sense that you are making an argument for something. You're making an argument that I should pay attention to who you are and the art you make.

I'm more likely to pay attention to your art if you have a compelling story than if you ask me to buy, buy, buy.

What I share in this special bonus episode will not only help you get on the Art Biz Podcast, but will also serve you when you pitch to other podcasts, bloggers, writers, and publications.

The more interviews you do and the more experience you get, the better you become at telling your story. You will also grow your audience and maybe even sell some art or attract new students and social media followers. You never know who is listening.

5 STEPS FOR PITCHING YOUR STORY TO THIS PODCAST

  1. Listen to the podcast. Remember I am looking for visual artists who have a dedicated studio practice and a business lesson to share.
  2. Research. Show me that you know who I am and what I’m trying to do here.
  3. Get clear on the business lesson you have to share with my listeners. Make it easy for me to envision the story and say Yes.
  4. If you have been a guest on other podcasts or shared your story in a video, share that link with me.
  5. I’ve made it easy for you. There’s a form to complete on this page. https://artbizsuccess.com/pitch-podcast/

This episode is sponsored my signature business-building program for artists, the Art Career Success System.

All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections.

In the ACSS you will build a strong foundation that will last throughout your career.

Please join our community of ambitious artists. See http://artcareersuccesssystem.com


Music for the podcast is by Wildermiss: Wildermiss.com

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 63).

CONNECT WITH ALYSON

Follow me on Instagram @AlysonStanfield
Facebook @ArtBizSuccess
#ArtBizSuccess #ArtBizNow

Oct 8, 2020
Fun isn't a word used very often when we think of marketing or business tasks. Still, it's one of the criteria I suggest considering when you're thinking about whether to add something to your busy schedule.

When lockdown started, Brooke Harker threw her fears about doing live video out the window and created Saturday Night Live Art Shows—because she thought it would be fun. It started with just her, but quickly grew to a core of regular artists, with new ones added each week.

I wanted to talk with her about it because these weekly events are open to any artist who wants to show off their art or, perhaps, the art that you collect. In fact, as you'll learn, the rules are, well, ... What rules? This could be a great way for you to connect, practice your video (because imperfections are encouraged), and maybe even sell some art.

Brooke Harker is a contemporary artist based in Los Angeles, California. Her lively paintings of cities and coastal scenes are characterized by energetic brushstrokes in ink and thick oil paint applied with palette knives. These vibrant depictions of daily life capture a sense of motion and highlight moments of synchronicity.

Harker calls herself a historian of the ordinary. Her paintings are a collaboration with all of the people who’ve contributed to a place over time: architects, engineers, city workers who’ve placed street signs and pedestrians whose colorful fashion landed in view at the perfect moment. All of their individual actions brought together one moment, fated to be captured on canvas. Follow Brooke on Instagram: @brookeharker.

Read more about the Saturday Night Live Art Shows and how you can participate. Find them on Facebook and Instagram.


This episode is sponsored my signature business-building program for artists, the Art Career Success System.

All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections.

In the ACSS you will build a strong foundation that will last throughout your career.

Please join our community of ambitious artists. See http://artcareersuccesssystem.com


Music for the podcast is by Wildermiss: Wildermiss.com

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 62).

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

Sep 24, 2020
Just a mention of the word critique can bring back painful memories for some artists. Or downright fear from those who have never participated in a professional critique.

Artists who have been part of formal and ongoing critique groups find them invaluable to their creative development.

In the latest episode of the podcast, I talk with Patricia Miranda, founder of The Crit Lab. She's been leading 7 separate critique groups in 3 states and has recently taken them online.

We discussed:

  • Why artists need critical feedback and at one point they should ask for it.

  • The format of a day-long critique session.

  • Patricia's contention that art is a verb, not an object.

  • Artists would benefit from thinking about engagement more than intent.

This is a deep and philosophical discussion that is different from my other episodes. I encourage you to listen more than once.

See Patricia's art: https://patriciamiranda.com

Read about The Crit Lab: https://thecritlab.com

Follow Patricia on Instagram: https://instagram.com/patriciasuzannemiranda


This episode is sponsored my signature business-building program for artists, the Art Career Success System.

All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections.

In the ACSS you will build a strong foundation that will last throughout your career.

Please join our community of ambitious artists. See http://artcareersuccesssystem.com


Music for the podcast is by Wildermiss: Wildermiss.com

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 61).

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizNow #ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment wherever you get your podcasts. It really helps!

Thank you for listening.

Aug 28, 2020
I'm a planner, and I like helping artists plan. I'm good at it! If you've taken any of my courses, or even read my book, you anticipate that there will be at least one plan involved.

This is one of the special episodes I'm adding since Covid hit—a topic that will help you stay in control of your art business.

In talking with my students and clients, I realize how devastating this year has been. Truth be told, I didn't really have to talk with them to know that their plans had been dashed, but it helps to understand the extent.

The pandemic has wreaked havoc on everyone's plans. Canceled shows and travel. Shuttered studios and exhibition spaces. And the kids! Suddenly the kids are at home and you are tasked with the awesome responsibility of their education. You're on Zoom all of the time, so that brief sigh of relief you felt for not having to get dressed and put on makeup was short-lived.

In the early days of the outbreak, I encouraged my clients and students to plan just 1 week at a time. We didn't know what was going to happen. How long things would be closed. I wanted them, again, to control what they could and not worry about months into the future.

We now know that Covid is going to be with us for the foreseeable future. The planner in me said, Okay! Time for a new plan!

So I developed a short program to help you do this. Read about Reclaim Your Year at

ArtBizNow.com.


This episode is sponsored my signature business-building program for artists, the Art Career Success System.

All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections.

In the ACSS you will build a strong foundation that will last throughout your career.

Please join our community of ambitious artists. See http://artcareersuccesssystem.com


Music for the podcast is by Wildermiss: Wildermiss.com

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 60).

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

Aug 20, 2020
Four and a half years ago I hired the best assistant I have ever had at Art Biz Success. She has been loyal, prompt, and 200% dependable.

She was 21 years old at the time—about to turn 22—and had just graduated early from college.

After making many hiring mistakes in the past, I was determined to do it right this time

And I did. I hit the jackpot.

Mesa is moving on to new professional opportunities, but I wanted to give her a little surprise send-off. (Any typos are on me this week!)

In episode #59 of the Art Biz Podcast I tell you exactly how I hired the perfect person for my business at the time. I also give you the steps I put in place to make sure that we maintained a good relationship and that, above all, she enjoyed her position.

I touch on the hiring process, setting up an assistant for success, working together, and keeping her happy.

I also share my mistakes. I’m sure there are more that I’m unaware of, but I can tell you about those I know.

I get a little vulnerable and a lot sentimental. I’m sharing the story because I don’t know of a single artist who wouldn’t like a little more help with their business. Perhaps you’ll benefit from my experience.


I'm grateful that Mesa and I have dedicated so much energy to greasing our systems. All tasks are properly documented in our Notion app, and we've spent three weeks poring over them to make sure that someone else could take over the tasks.

THAT's why I love systems so much--because they help my business run (almost) on autopilot.

If your systems are broken or, worse, non-existent, I invite you to take a look at the Art Career Success System, an intensive program that guides you through the systems you need for a successful art business.

Whether you need to create an income plan, find new venues, write an artist statement, or improve your marketing, I've got you covered in the ACSS. See the individual courses, calls, and download a suggested syllabus at http://artcareersuccesssystem.com .


Music for the podcast is by Wildermiss: Wildermiss.com

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 59).

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

Jul 16, 2020
Why wouldn't you make it easier for people to buy art directly from you?

That's what Lynn Goldstein thought. She built a shopping cart for her website earlier this year. And the sales rolled in immediately after the March launch.

To date, Lynn has sold 18 original paintings and about a dozen reproductions directly from her site, and I wanted to find out how.

It must be said that neither Lynn nor I are not experts in all of the options you have for shopping carts. I wanted to share Lynn's experience and, above all, her results.

Listen in if you're curious about how she did it.

See Lynn's art: https://lynngoldstein.com.

Follow her on Instagram: @lynngoldstein_art.


This episode is sponsored my signature business-building program for artists, the Art Career Success System.

All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections.

In the ACSS you will build a strong foundation that will last throughout your career.

Please join our community of ambitious artists. See http://artcareersuccesssystem.com.


Music for the podcast is by Wildermiss: Wildermiss.com.

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 58).

Follow me on Instagram @AlysonStanfield.

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

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