For more than a year, Sara has been using tools like journaling and the Enneagram to discover more about herself and explore where she wants her work to go, and now she's looking for more. She knows there's a deeper level of fulfillment beyond posting and looking for sales online, so she has stepped back and reassessed. You'll hear Sara mention her upcoming solo show, which is part of a challenge that I issue to students in my seasonal programs. We also discuss why her Instagram strategy has changed and what her new approaches for Instagram and marketing in general.
“I fell in love with making art all over again.” (2:00)
The value of finding a dedicated space for your art. (7:11)
The difference between Sara’s maximum and minimal art. (10:18)
Sara’s success on Instagram took off and quickly became overwhelming. (12:20)
When app demands take over making artwork. (18:55)
The evolution of Sara’s work since pulling back from Instagram. (24:07)
The process of self discovery through journaling, meditating, and the Enneagram. (28:01)
Details of Sara’s latest 100-piece collection. (32:00)
How Sara would have handled her initial success and systems differently. (34:49)
Sara’s modified Instagram presence and increased in-person collaborations. (39:47)
Sara’s typical work week and why she starts work at 11 AM. (46:32)
First posted: artbizsuccess.com/growing-schroeder-podcast
Sara Schroeder is an abstract painter using gestural movement, intuitive marks, and saturated colors to convey energy and emotion. Works on canvas and paper feature drips, swipes, scratching, and subtraction methods, which build upon one another to form abstractions of nature. She finds inspiration in the potent hues of tropical plant life and the subdued pastel motifs of the Art Deco period preserved in Miami. Identifying with Kandinsky’s belief that color influences the soul, Sara's process incorporates the psychology of color, intuition, and chance.
Integrating into her work what psychotherapist Carl Rogers called “unconditional positive regard”, she aims to inspire rich revelations and encounters of the human spirit. Her works are held nationally and around the world in hundreds of private collections.