The Art Biz: Systems to Effectively Manage a Dizzying Increase in Your Art Business with Betty Franks (#80)

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Systems to Effectively Manage a Dizzying Increase in Your Art Business with Betty Franks (#80) 0

Mar 18, 2021

Betty Franks loves her business and life as an artist. She just might have found the secret sauce — a healthy combination of passion for the work and a continuing curiosity about business and becoming a better CEO of your art business. Betty's art business has exploded over the last four years — by 440%. You can't have and sustain this kind of business growth if you don't have solid systems in place.

At the time of this recording, Betty has over 120,000 Instagram followers and sells paintings almost as fast as she makes them. In this episode, we discuss the digital and analog systems that she depends on to support her growth. She generously shares her real numbers, the new postage system she just started using, her daily and weekly routines, and how she organizes all of the digital images of her paintings.

Highlights

Betty Franks shares the moment she fell in love with mixed media and decided to start her art career. (2:20)
How to find your own style and way of making art. (7:20)
Staying organized through the process of handling a personal and business name change. (12:25)
Betty shares her business goals that resulted in a 400% increase in sales. (18:20)
A breakdown of Betty’s income streams and marketing tools. (21:03)
How to know when it’s time to hire help for your art business. (28:13)
Developing routines that stabilize your creative and practical routines. (31:10)
Simple systems to help manage your inventory. (35:25)
Building an email list that works for your business. (42:55)
How to know when it’s time to make process changes for the better. (47:37)
A look at what is keeping Betty’s attention in the studio. (52:24)

Mentioned

Resources

Full show notes including photos and listener comments
How to Price Your Art
Art Career Success System
Art Biz Success Community
Intro and outro music by Wildermiss

About My Guest

Betty Franks was born in Toronto, Canada and raised in San Jose, California. She is a self-taught abstract artist who started painting when she turned 50. Although it seems late in life to take up painting, the timing was just right for her. After a long career in customer service management, Franks was ready to unleash her creative side. Today her work focuses on her love of fields of flowers and flowers in general. She aims to share the emotion she feels about her subject.