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The Art Biz

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.
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Now displaying: January, 2024

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist. https://ArtBizSuccess.com/podcasts/

Jan 18, 2024

So many artists are down on their galleries and considering leaving them.

There are absolutely many reasons not to stick with your gallery, but that’s a different episode.

I wanted to share the story of an artist who is thrilled with her gallery.

My guest for this episode is Evita Tezeno—an artist who has grand ambitions for herself. Not content with the status quo, Evita aims for recognition by prestigious honors like the Guggenheim Fellowship and the MacArthur Fellowship, the so called “genius” grant.

She knows she can’t get there by herself. She needs strong gallery representation and a team of people behind her, and she’ll tell you why.

💬 EVITA TEZENO QUOTES

“I had this dream that an angel came to my door and gave me a blueprint of another style.”

“This dream was right on target.”

“[After Denzel Washington bought 8 pieces in 2019] I was able to get another studio and I have never worked for anyone again.”

“The gallery now has me working larger. I love working larger. I love it.”

“I consider myself a visual storyteller.”

“[My life coach] has gotten me to dream bigger than I ever thought that I could dream.”

“I want more museum collections and I want my work also to be known, not only nationally or regionally, but internationally…. So we are reaching toward the sky or the heavens.”

“The art career that you dream of or you envision does not come easy. You have to struggle. You have to go through necessary pains to get to where you want to be.”

🎧 RELATED CONTENT

Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (ep. 163)

Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)

Why Artists Should Embrace Galleries (article)

The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (ep. 19)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/tezeno-galleries

⭐️ Connect with Evita Tezeno and see more of her art: https://evitatezeno.com

 

🔶 Does your art business need a boost or a refresh? Please see my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a training program full of tools and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers.

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

 

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Jan 4, 2024

Your artist website is your portfolio these days. It’s usually the first place people go to get a full picture of you and your art. They might initially find you on Instagram and scroll through the images there, but when their interest is piqued and they want to know more, they’ll click that almighty link in your bio.

Your website is the 1 piece of virtual real estate that you have 100% control over. You select what people see and define how they will navigate the experience.

Are you ready for them?

In this episode of The Art Biz, I have a very focused conversation with Jessica Burko about artist websites.

[ We’re focused on your professional presentation this season in Establish Yourself: Essentials for Artist Success ]

Jessica and I discuss:

  • Her philosophy about artist websites.
  • What artist websites should and should not include.
  • How artist websites can be organized for a better viewer experience.
  • How you can use Instagram and Pinterest to organize portfolios of work.
  • Why one of your jobs is to educate people.

She says, “What gets people to be very interested in your work, to buy your work or hire you or show your work, and to really tell them the breadth of what you do and to show them all the different aspects of your arts career, your arts business, yourself as an artist” is your website. It’s a much more appropriate place to do that than Instagram.

💁🏼‍♀️ My bonus tip is to check the footer on your website to see that it has the current copyright date in it. Some websites adjust automatically to a new year, but others do not. Make sure yours is current.

🎧 RELATED EPISODES

How to Name Your Art Business (ep. 56)

How to Feel Like a Successful Artist (ep. 165)

Introduce Yourself Confidently as an Artist (ep. 65)

Starting Your Art Career (ep. 173)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/websites-burko

⭐️ Connect with Jessica and see more of her art: https://jessicaburko.com

🔶 Does your art business need a boost or a refresh? Please see my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a training program full of tools and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers.

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

 

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

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