So many art venues shut down during the pandemic, and I'm sure many of the people that ran those venues mourn for not only what might have been, but also the fact that there wasn't an opportunity for closure. My guest for this episode of The Art Biz is Mai Wyn Schantz, an artist who was also a gallerist when she closed her space at the beginning of COVID. She hated to lose the relationships she had built over the years as the gallerist. She needed closure and she was determined to do right by her artists.
As soon as she felt it was safe, Mai Win organized a pop-up farewell exhibition with her artists. Her goal was to break even, which as you'll hear was far too conservative of a goal because she hit it out of the park, mostly because of the relationships she had nurtured throughout the years. Together we discuss the timing of the pop-up, the details for pulling it off, including the space she worked with, and what she learned from the experience. She reveals at least three things that she will do differently next time, and will inspire you to consider a pop-up gallery for your next art sales event.
Highlights
Mai Wyn’s journey to finding her space in galleries. (1:42)
Acting as a gallerist when you feel like an imposter. (6:11)
The impact of an artist's experience on Mai Wyn’s gallery experience. (8:58)
Reflections on the decision to close her gallery. (11:55)
Celebrating the closure the proper way with a pop-up gallery. (16:16)
Artist requirements for participation in the event. (25:42)
How to promote a pop-up event across your network. (27:08)
Handling inventory and sales in a pop-up gallery. (30:10)
Playing the part of the hostess means hiring the right kind of help. (32:50)
Lessons learned from this hugely successful pop-up. (42:51)
Exceeding sales expectations by 1000%. (49:00)
The relationships that make artists and gallerists succeed. (50:26)
Mai Wyn gets real about what’s up next for her as a reborn artist. (52:22)
Mentioned
Resources
Guest Bio
Landscape and wildlife painter Mai Wyn Schantz developed a love of nature at an early age canoeing the lake country of the upper Midwest with her father. Since her introduction to the art world in 1999, Schantz has exhibited steadily, including solo and group exhibitions at commercial galleries, art centers and museums notably the Museum of Wisconsin Art, Yellowstone Art Museum and Arvada Center for the Arts & Humanities in Colorado. Beyond the studio, she remains an avid hiker spending her down time exploring trails along the Front Range of the Colorado Rockies with her husband and young daughter.
But what do you do if you move to a new place and don't know anyone, or if you're just getting started? Where do you begin? In this episode of The Art Biz, I talk with Laurence de Valmy about how she has used her bonus talent as a writer to make connections in all areas of the art world. It started with the thought that there were people out there who knew more about how to be an artist than she did. She trusted that she could learn from them. Even if you aren't a writer, you'll be inspired by her boldness and creativity. Here's my conversation with Laurence de Valmy.
Highlights
“This is the place to take the leap.” Laurence reflects on her artist journey. (2:32)
Have you ever Googled ‘how to be an artist’? The birth of The Curious Frenchy blog. (5:42)
Laurence’s publishing schedule is shaped by the artists she meets. (8:14)
How to more effectively learn from others while promoting their work. (9:52)
What was it like interviewing Henry Matisse’s granddaughter? (13:40)
Embracing the value of personal relationships with people. (15:30)
Opportunities that have come to Laurence as a result of her blog connections. (17:05)
How Laurence leverages and promotes blog content on social media. (21:17)
The difference that one-on-one relationships can make in your business. (23:29)
Tools for organizing your connections and contacts. (25:58)
A look at Laurence’s typical workday and schedule. (27:57)
How to meet people when you move to a new location. (31:32)
Simplifying the sharing of content on social media (32:29)
Laurence’s advice for artists who are intimidated about reaching out to form new connections. (34:08)
A look at what’s coming up next for Laurence. (36:16)
Mentioned
Resources
Quotes
“All I knew was that I didn’t know. And so I had to learn a new job and in order to do so, I started to connect with other artists.” — Laurence de Valmy
“I quickly realized that’s how things happen. It’s through the people you know.” — Laurence de Valmy
“People work with people that they like.” — Laurence de Valmy
“The worst that can happen is that nothing happened. It’s as simple as that.” — Laurence de Valmy
“If you are prepared, you will know what to say.” — Laurence de Valmy
Guest Bio
Laurence de Valmy invites us to reflect on the links between artists through times and the relationship between art and social media today. In her POST paintings, she revisits art history through imagined Instagram feeds of the past. Her recent work explores the place of hashtags in our communication. Laurence is French American and lives in the U.S. She writes about art on her blog The Curious Frenchy and for art publications.
First posted: artbizsuccess.com/reaching-out-devalmy-podcast
We’re all about the quest for more followers, more likes, more shares, more views, and more comments these days. It feels good when more people respond to your art because art is a form of communication. It’s the means you use to share your ideas and your soul with the world. But that self-expression isn’t meaningful until other people respond. Until they comment, share, and start a dialogue with you about it. And when you put the work out there and don’t get the appropriate number of expected likes or comments, you are unfulfilled.
It’s not fair that the social media algorithms have so much control over who sees your art. But are we really so subject to social media giants? I believe we are taking huge risks by relying on mass communication to complete the circle of communication. We know for a fact that art must be experienced in person in order to be fully appreciated. So why do we insist on online validation?
In this solo episode of The Art Biz I want to talk about what really works for moving the needle with your art. It’s a secret shared by my highest level clients, only it’s not really such a secret. But I can guarantee that it will help you stand out in an over-saturated digital space.
Highlights
The not-so-secret secret that moved the needle with your art. (2:18)
The most important information you can share is whispered one-on-one. (3:12)
Examining the anatomy of a whisper. (5:14)
4 ways to effectively connect on a more personal level. (6:19)
Where should you begin when your time is so limited? (9:58)
What you can expect to gain from one-on-one interactions. (10:55)
Resources
Mentioned
Quotes
“We are taking huge risks by relying on mass communication to complete the circle of communication.” — Alyson Stanfield
“The most important information you can share is whispered one-on-one.” — Steve Cranford
“Personalizing the relationship you have with buyers, students, and collectors will make you feel better because it feels more authentic.” — Alyson Stanfield
“Stop relying on broadcasting for all of your marketing.” — Alyson Stanfield
“You’ll feel better about your marketing when you value individual relationships.” — Alyson Stanfield
First posted: artbizsuccess.com/whisper
Grow your mailing list: https://artbizsuccess.com/growyourlist
In this episode of The Art Biz, I talk with Ali Manning about the responsibilities she feels as the person in charge of her business, including the responsibilities she has to team members. We discuss her membership-based business model, the dynamics between team members, how she hires, when and why she hires employees instead of contractors, and how she keeps team members happy. We also get into the hiring mistakes that both of us have made in the past—freely admitting that it was our fault, not the employees.
Highlights
The ah-ha moment in Ali’s art journey. (2:45)
How does Ali make money in her art business? (6:25)
Running a business with 1,500 members requires the help of several assistants. (10:15)
The key difference between employees and contracted help. (12:27)
Bringing your team together regularly starts with a weekly meeting and the right technology. (15:09)
You might be surprised at where you can find the right help. (19:07)
Hiring mistakes and how to correct them quickly. (24:15)
Tests and onboarding processes that can smooth out the new hire process. (28:56)
Clearly defined business processes and procedures will help your team members succeed. (31:35)
Your assistant can’t actually read your mind, but taking these steps can help them out. (34:06)
Keeping your employees—and keeping them happy. (38:46)
A peek at Ali’s upcoming launch. (42:41)
Mentioned
Resources
Quotes
“From a business standpoint, I want to be able to offer my help a secure job. It’s important to me that they’re invested.” — Ali Manning
“With as many moving parts as I keep in my brain, it’s no wonder that I needed some help with this stuff.” — Ali Manning
“It’s important to slow down, take a step back and really think about what you want and how you would like your assistant to do it.” — Ali Manning
Guest Bio
Ali Manning creates bindings that showcase the stitching and the handcrafted nature of books. Her mixed media books are inspired by the forests of New England and the gardens of her home country England.
Working from her studio in a converted textile mill in Massachusetts, Ali has taught thousands of students via her blog, Vintage Page Designs, in person and with her latest online adventure, The Handmade Book Club. Teaching others to express their creativity through handmade books is her greatest joy. She believes that anyone can create a handmade book and it shouldn’t require expensive tools or equipment. Ali's work has been featured in Somerset Studio, Take Ten, Paper Crafts Magazine and Cloth, Paper, Scissors.
Highlights
The point at which Trudy realized she needed help in her art business. (2:20)
Why hiring her sister was a perfect fit for Trudy. (6:17)
Writing a job description for a relative—or any employee—is an essential first step. (9:00)
Establishing an appropriate pay rate to compensate for the skills your new hire brings to your business. (11:48)
Structuring a typical week when you’re scheduling more than just yourself. (15:20)
Maintaining your voice when someone else is writing your social media posts. (21:24)
Communicating effectively in between weekly meetings. (24:01)
What Trudy wishes she had known before hiring her sister as her assistant. (28:25)
Identifying the areas that would allow you to accomplish more if you turned them over to someone else. (32:24)
Trudy’s advice to anyone that is considering hiring help. (34:54)
A look at what is coming up next in Trudy’s studio. (37:18)
Mentioned
Resources
Show notes, images, and listener comments
Guest Bio
Artist and entrepreneur Trudy Rice has been a professional artist for more than 10 years. Based in Melbourne, Australia, Trudy has a diverse business consisting of original artworks on paper, paintings, commissions, large projects, wallpaper, and linen homewares. Her artworks are inspired by our natural world, particularly flora and fauna. Her works on paper and paintings are created with mindful observation, the initial drawings are etched in the very sun and water from which the original specimens are found.
First posted: https://artbizsuccess.com/working-with-relatives-podcast
Enter Robin—Angela’s student as well as a member of my former Inner Circle program for artists. In our conversation you'll hear how Angela has handled building a team and how Robin has been able to support her in this process. We talk about the technology they use, how they communicate with one another, and how they work with other team members who have since come on board.
First posted: https://artbizsuccess.com/fehr-edmundson-podcast
Highlights
Angela and Robin both focus on watercolor and Angela’s teaching offers regular lightbulb moments. (1:43)
How has Angela’s approach to watercolor grown her art teaching business? (4:45)
Building a thriving business while raising families and connecting in the artist community. (9:09)
At what point do you know it’s time to get help? (11:15)
Finding the best fit—from both Robin and Angela’s perspective. (13:25)
Learning how to hire correctly while trusting and protecting your values. (16:22)
Finding assistants that have the skill set you might be lacking. (19:35)
Building a support staff as your art business needs expand. (24:13)
A typical week in this thriving art business. (29:32)
The first step of a journey might be a boring one, but it can lead to a great adventure. (32:18)
Email support, tech support, and everything you might want to hire an assistant to do for you. (34:54)
The policies and procedures that keep a sustainable business running smoothly. (39:18)
What are the rewards and challenges of supporting another artist? (43:32)
Mentioned
Resources
Guest Bios
Angela Fehr first picked up a watercolor brush as a shy teenager newly returned to Canada. During her teen years she’d lived in a remote village in Papua New Guinea, and the solitude had cemented a passion for art that she was excited to pursue. She quickly realized that watercolor was a perfect fit, and along the way, realized that she wanted something more for her paintings than simply to copy what she could see with her eyes. Angela aims to show her heart in her paintings, to pair the beauty of the world with a loose, intuitive, heart-led style.
She launched her first online course in November of 2013, with the goal of teaching technique and empowerment to help painters become their own favorite artist. Angela shares her home in northern British Columbia with her husband and three teens. The beauty of the Peace River and northern Rocky Mountain region serves as the main source of inspiration for her paintings.
Robin Edmundson paints everyday rural things in new ways with bold and unusual colors, using simplified shapes and lines to emphasize the patterns and rhythms of rural life. Robin grew up in northern Indiana in an old farmhouse on a property full of old farm buildings. Her early goal was to learn as many languages as she could. In college, she quickly found Linguistics and earned a Ph.D. in that field. She taught in various capacities at Indiana University for twenty-seven years. Always looking for creative outlets to balance her academic life, she learned to dye and weave and became an award winning fiber artist.
In 2011 she began blogging about rural life in southern Indiana. It took her a while to realize that she was still searching for a language that could express some things she wanted to say about life in rural southern Indiana. Imagine her surprise when she finally figured out that the language she was looking for was one of paint, color and line instead of words. Nothing makes her happier than to communicate through her paintings her deep love and respect for the unruly places and people of rural Indiana.
Robin’s evolution into the artist she is today. (1:30)
Trying new things, making mistakes and moving forward. (7:05)
More styles means more audiences and more effort. How does Robin juggle it all? (13:34)
Track your inventory with tools that work. (16:49)
Robin’s approach to marketing on social media. (18:23)
Managing multiple Facebook groups and social media sites means creating more content, but Robin has a system for all of it. (26:36)
Robin’s tools for staying so productive with such a long to-do list. (31:09)
Lessons learned for successful print on demand. (35:45)
Robin’s simple approach to bookkeeping and connecting with buyers. (39:11)
The tools, assistance and move that are keeping Robin moving forward. (43:04)
A snapshot of Robin’s typical day. (45:39)
Providing excellent customer service is a major part of what the best artists do. (48:12)
Paper planner or electronic task list, and all Robin uses Artwork Archive for. (50:38)
What’s coming next in Robin’s very full art business. (52:45)
Mentioned
Resources
Guest Bio
Robin Maria Pedrero is an award-winning artist with work in museum permanent collections in Florida, Greece, public, corporate and private collections. Her abstract paintings are defined by layers of translucent color and overlapping forms, while her whimsical nature work, the paintings she calls “Joy Bringers,” is characterized by bold color and texture. Robin has had solo exhibitions at the Orlando Museum of Art and Lake County Museum of Art. More recently, Tamara Day of HGTV’s Bargain Mansion, has selected Pedrero’s artwork for that show. Pedrero creates from her studios in Frisco and McKinney Texas.
First posted: artbizsuccess.com/multiple-styles-pedrero-podcast
In this solo episode, you’ll hear a new definition for your mailing list that just might inspire you to give it your full attention again. You’ll learn about the five groups of people that need to be included in your list and how you should treat each of them. You will also hear about the upcoming Grow Your List program — our final program for 2021 that is designed to help you create a reliable system to attract new people to your list and nurture them in ways that can make a major difference in your art biz success.
Highlights
How important is your mailing list, really? (1:30)
Questions to ask yourself about your mailing list. (2:24)
Broadening your definition of a mailing list to include everyone you know. (3:12)
The five groups of people that need to be on your list. (4:44)
The hardest part about growing your mailing list — and what to do about it. (8:47)
How not to grow your mailing list, and what to do instead. (9:49)
Finding the fuel that will power the growth of your list. (14:24)
Resources
Quotes
“When clients aren’t getting good results I can often trace it back to the fact that they’re neglecting their lists.” — Alyson Stanfield
“Your mailing list is the number one asset in your art business, but only if you continue to develop it.” — Alyson Stanfield
“You have to treat everyone on your list well.” — Alyson Stanfield
“It’s not easy to get people on your email list right now, but that doesn’t mean you shouldn’t try.” — Alyson Stanfield
“Stop looking for shortcuts. Start doing the hard — and much more interesting — work of caring about people and connecting with them authentically.” — Alyson Stanfield
First posted: https://artbizsuccess.com/people-on-your-list/
Grow your mailing list: https://artbizsuccess.com/growyourlist
I think we unnecessarily complicate our businesses because we lose focus. We get distracted by social media posts and emails. The next great invention makes it to our line of vision and we suddenly wonder how we ever did without it. And during this month while we're working on improving productivity, it's even more tempting to search for solutions outside of ourselves.
But the truth is, you probably already have everything you need to simplify your to-do list and increase your productivity. To help unpack this idea, I’m joined on this episode of The Art Biz by Amelia Furman, who says that her to-do list was out of control before she took charge and started eliminating obligations from her life. She tells us why simplifying has become a way of life for her; what exactly she has simplified; and how she schedules her days, weeks, months and even her year in a way that is more productive than ever.
Highlights
Amelia shares her artist's journey. (2:19)
The breaking point that revealed that Amelia’s to-do list was out of control. (4:53)
For Amelia, making big changes starts with a deliberate start to every day. (9:58)
Why is simplifying so important? (13:29)
Focusing on one goal or one word each year can help you recall what matters most. (15:05)
Setting boundaries and saying no helps Amelia reach her main goals. (22:00)
Doubling her gross income doesn’t mean that Amelia is doing more of everything. (24:17)
How to schedule your time in more productive ways. (26:08)
What does your ideal day look like? What about an ideal week or month? (29:45)
Bullet journaling, calendaring and planning your life. (35:32)
How to create a loose monthly flow that allows you to meet your goals. (37:38)
Simplifying, eliminating and focusing have increased Amelia’s productivity. (40:18)
The value of participating in a business owners group. (42:00)
Amelia’s advice for simplifying a complicated artist's life. (45:26)
A look at what is coming up next for Amelia. (46:30)
Mentioned
Resources
Quotes
“A to-do list can help you get all the things done, which is awesome until it’s the end all be all. Then it’s not awesome anymore.” — Amelia Furman
“Organizing what needed to happen for that day only really helped to focus in and start this journey toward simplicity.” — Amelia Furman
“Now I’m not saying yes to things just because I can do them. I’m saying yes to things based on my goal.” — Amelia Furman
“So much of this is being honest with myself about how much time something actually takes.” — Amelia Furman
“I have no further plan beyond each day, and that really helps me stay focused on that day and simplifies it so much in my mind.” — Amelia Furman
“Be brave and start taking stuff out.” — Amelia Furman
About My Guest
Amelia Furman grew up in rural, central Pennsylvania amidst pastoral scenes of farms, fields, and forests, and now calls Colorado home. Nature has captured her attention for as long as she can remember. Visual arts were also a dominant force in Amelia’s life from an early age. After graduating with a degree in visual art from Indiana Wesleyan University in 2003, Amelia began to explore how she could use paint to express her love of the natural world.
Amelia’s background in printmaking and illustration has heavily influenced the direction of her work. She works in a combination of paper collage, text and thin layers of acrylic paint. Using a selection of documents, vintage images, handwritten text, and symbols associated with the painted image, Amelia reminds the viewer that places and objects have many layers of meaning, memory, and beauty.
First posted: https://artbizsuccess.com/simplifying-furman-podcast
Make a plan for your art business: https://artbizsuccess.com/planningsessions
More than just a self-congratulatory episode, together we discuss the value of acknowledging your progress, however imperfect it may be. We share what it takes to do the work, create the content, and develop the tenacity that results in milestones worth celebrating.
Highlights
Why should you take time to celebrate milestones? (0:07)
Alyson reflects on the progress she has achieved at this milestone podcast episode 100. (2:16)
Fumbling your way toward success means just doing it! (6:04)
What helps Alyson maintain consistency in her content? (9:06)
The value of taking full responsibility for your commitments. (12:55)
Overcoming the challenges that might be holding you back. (16:32)
The systems that make podcasting a seamless part of Alyson’s life. (19:46)
Celebrating progress starts with reflecting on where you might be otherwise. (24:55)
The tools that Alyson uses to organize and produce this podcast. (27:23)
Celebrating milestones, developing key qualities and recognizing your progress. (32:41)
Mentioned
Resources
Quotes
“When we don't acknowledge the milestones, when we don't pause to savor and appreciate and see what we did that brought us there, we really lose out on a lot of the benefits that we've accrued in the course of making our way to that milestone.” — Cynthia Morris
“Every milestone shows you that you are making progress.” — Alyson Stanfield
“We've seen so many people sit on the sidelines of things because they haven't figured out the right way or the perfect way. And then they never do anything.” — Cynthia Morris
Your plan is going to be imperfect and you just may have to change it.” — Alyson Stanfield
“When you promise something to people you’re promising something to yourself.” — Alyson Stanfield
“You can’t make more money if you’re doing all the things that you’re not good at.” — Alyson Stanfield
“The more artists that I talk with, the more artists I'm able to help and the better advice or consulting or coaching I can give.” — Alyson Stanfield
“You’re not really living unless you’re learning.” — Cynthia Morris
About the Guest Host
Cynthia Morris helps writers, artists and entrepreneurs make their big dreams a powerful reality. Cynthia is a certified coach, teacher, author and artist. In 1999, she founded Original Impulse, a boutique coaching company that empowers creative people to focus, follow through and finish projects that matter.
The author of The Busy Woman’s Guide to Writing a World-Changing Book, Cynthia has published seven e-books on writing and creative travel as well as the Paris historical novel, Chasing Sylvia Beach. She is a watercolor artist and visual journal keeper who uses art as a way to express joy and consistently access inspiration.
First posted: https://artbizsuccess.com/celebrating-achievements-podcast
Build your well-greased art biz machine: https://artbizsystem.com
In this solo episode, you will learn about the income-accelerating plan that shapes a realistic strategy for increasing your income. This four-step process is what you need to begin to more easily visualize a more profitable future. If you’re ready to dramatically up level your business IQ by gaining insights into where your income came from, where it can come from, and how you can make it happen, this is an episode you won’t want to miss.
Highlights
You cannot be content to just break even in your art business. (:10)
The value of creating an income-accelerating plan. (1:20)
How can you make a plan for more money when you don’t know if anyone will buy your art? (2:35)
Step 1- Figure out where your income has been coming from. (3:38)
Step 2- Analyze the numbers and what they can tell you. (6:32)
Step 3- Set your next income goal. (7:25)
Step 4- Make a plan that will allow you to achieve your new income goal. (8:51)
Join the Artist Planning Sessions to get real about the work you can realistically commit to. (9:35)
What other artists are saying about the income-accelerating process. (10:57)
Resources
Intro and outro music by Wildermiss
Quotes
“Don’t be content to break even when running an art business.” — Alyson Stanfield
"You need money to survive and shouldn’t be ashamed to admit it.” — Alyson Stanfield
“One of the best things you can do to improve your chances of success in any area is to create a plan.” — Alyson Stanfield
“You make a plan because you’re the CEO of your art business and that’s what CEOs do.” — Alyson Stanfield
While you don’t have any control over results, you do have control over the actions you take (or don’t take) to get the results.” — Alyson Stanfield
This is extremely difficult to do when you are trying to show and sell your art. You want to do more. To add new income streams and the latest marketing platforms. The ads and social media posts want you to do more.
But more is exhausting.
My guest for this episode knows how to get what she wants without doing more. Jill Soukup, who has been a student and client of mine over the past decade, is dedicated to becoming a better artist. She methodically improves her work to make sure that her career, her business, and her life are what she wants them to be.
In this conversation, Jill and I discuss how and where she sells her work, how teaching fits in with her income plan, how she makes sure she remains profitable, and why it's important for her to keep things simple.
Highlights
Jill’s transition to full-time artist and where she shows and sells her art today. (1:51)
The inspiration behind Jill’s Western-themed art. (5:56)
Selling on Instagram is changing the dynamics of Jill’s work. (8:39)
Logistics of selling prints and giving customers what they want. (11:34)
You have to spend money to make money. (15:25)
The strategies that allow Jill to get work done without working harder. (19:31)
For Jill, doing less has resulted in even more success in her art business. (23:47)
Dedication to your craft and honing your skills is the hallmark of an exceptional artist. (29:10)
Teaching, raising prices, and decreasing her painting output keeps Jill’s income steady. (30:45)
Bookkeeping details and how Jill knows she is profitable. (37:24)
Why is simplifying so important in Jill’s business — and life? (40:56)
Insights from Jill’s typical work day and what she's working toward now. (46:14)
Mentioned
Resources
Intro and outro music by Wildermiss
Quotes
“As artists we ebb and flow in our process and what we’re producing.” — Jill Soukup
“This experience is teaching me to dig deeper and to see things that I wasn’t seeing before.” — Jill Soukup
“At that point I recognized that I was so overwhelmed. I wasn’t making any decisions because I had too many decisions to make.” — Jill Soukup
“At that moment I realized what really was important to me, and that all of the other things on my list were not even necessary.” — Jill Soukup
“Everything I chose to do had to meet one of my three goals and it just simplified everything. And it was such a beautiful thing.” — Jill Soukup
Jill Soukup was born in Buffalo, New York. Shortly thereafter, her family moved to Colorado, where she still resides. Jill’s affinity for horses as a young girl resulted in countless drawings and studies of them, which made for a strong drawing foundation. As a teen, she started a pet-portrait business, acquired jobs painting murals, and designed logos for local organizations. Jill graduated from Colorado State University in 1991 with a Bachelor of Fine Art. There, she received awards for illustration and design and worked as an illustrator and designer for the university. She initially pursued a career in graphic design while continuing to paint part time. After 11 years as a designer, she made the switch to full-time painting. Her work continues to gain recognition as she receives awards, appears in national publications, and shows in important juried and one-woman exhibitions.
First posted: artbizsuccess.com/online-events-griffin-podcast
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com
It's okay to go off-script.
In this episode, I talk with ceramic artist Patricia Griffin. If you visit her website during certain times of the year, you won't see anything for sale because she has sold out. Zero inventory. What you will see are items she has sold and an opportunity to get on her list so you don't miss a chance to purchase the next time her shop opens.
Patricia and I discuss what she refers to as events — the 3- or 4-times a year sales of her ceramics that sell out within hours and have led to a dramatic increase in income. She'll describe the philosophy behind them, the promotional timeline, the collaborations to help raise money for nonprofits, and how the events are a valuable tool for her to cultivate relationships with buyers and potential buyers.
Highlights
The book that changed the course of Patricia’s artistic life. (2:04)
Patricia’s cautious first step into selling her art. (6:35)
A visual description of Patricia’s functional stoneware. (8:52)
An overview of Patricia’s sales philosophy and the online sales events that bring in more orders than she can quickly fill. (11:20)
The learning curve that comes with selling art in a non-traditional way. (15:46)
Cultivating a studio friends list allows Patricia to connect with interested buyers. (17:47)
Timing sales events and refining the sales process. (21:50)
How many pieces does Patricia have ready to go when her events go live? (26:25)
The benefit of connecting your Instagram feed to your sales website. (27:14)
Marketing for sales events and what launch day looks like for Patricia. (28:53)
Collaborating with a non-profit does not have to mean donating your work for free. (33:05)
Hosting online events, for Patricia, has resulted in a dramatic increase in sales and skills. (34:43)
Stories of creating connections and increasing loyalty with buyers. (36:20)
How to create the deadlines that will result in increased sales. (39:16)
The success of Patricia’s most recent online event — by the numbers. (41:04)
Which social media platform brings in the greatest number of customers? (43:18)
How does Patricia balance the need to produce art for her soul and the need to produce art for her business? (46:07)
Mentioned
Resources
Intro and outro music by Wildermiss
Quotes
“I like the association with the people who are buying my art through online sales. I don’t know that doing it another way would cultivate the same kind of relationships that I have now.” — Patricia Griffin
“Some of these people had been on my email list for years and maybe just purchased something for the first time.” — Patricia Griffin
“Hosting online events has been really beneficial, not only to my business but also to my skills.” — Patricia Griffin
“I don’t think I would have had those commissions if it wasn’t for the online events.” — Patricia Griffin
“I’ve really felt the pull to do something else and get back to some of the experimenting that I like to do.” — Patricia Griffin
“I’m continually walking that tight line between the need to produce art in my soul and the need to produce art in my business hat.” — Patricia Griffin
Patricia Griffin is a potter-artist in the seaside community of Cambria on California's central coast. She makes functional ceramics that are hand-thrown and hand-built and etched with designs that look like woodcuts. Griffin’s work is sold primarily through shopping events held three to four times a year on her website.
First posted: artbizsuccess.com/online-events-griffin-podcast
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com
As the CEO of your art business there are things you—and only you—need to be doing to make sure that you are running your business in the most profitable and productive way possible. From running the numbers in your books to delegating the menial tasks that someone else can do so that you can focus on making art, I offer six different ways that you can ensure profitability in your art business.
Highlights
Getting serious about making money out of your art business—not your art hobby. (0:01)
Yes, you really are the CEO of your art business. What exactly does that mean? (1:42)
Art business CEOs know when and how to ask for help. (3:53)
CEOs do what they do best and they delegate the rest. (4:43)
Do you know exactly how you are spending money in your art business? (5:30)
What you will learn from analyzing your profit and loss statements. (6:37)
3 evolving art business trends you need to be aware of. (9:23)
A look at the upcoming and inspiring episodes on the Art Biz Podcast. (12:02)
Mentioned
What Is Your Art Business Costing You? (links to Liz Crane post)
Ripping Through the Veils of Illusion Around Online Art Marketplaces by Liz Crane
Resources
Complete transcript, featured artists, and listener comments
Intro and outro music by Wildermiss
First posted: https://artbizsuccess.com/ceo
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com
But failure is necessary for growth. If you are succeeding at everything, there is no way you're learning and growing.
My guest today is ambitious and knows what she wants, and she is not afraid to fail.
In our interview, you'll hear about Laura Petrovich-Cheney’s philosophy that failure is the result of not listening to your instinct and not doing your best. Laura talks about a few failures she has learned from, why it's helpful to have a little bit of time and space between examining failures, and the shame that gets in the way of sharing failures with other artists. We also discuss the inevitable comparisons with other artists that arise when you fail and see only their successes.
Highlights
Laura Petrovich-Cheney shares the artist journey that led her to embrace failure. (1:40)
Defining failure as a lack of listening to your intuition and not trying your best. (4:30)
The difference between failures and mistakes. (6:14)
The most productive timeline for examining your failures so you can learn from them. (11:45)
Success comes from learning to do something better. (15:05)
Compare rejection and failure — which one comes from within? (16:49)
At what point should you define an experience as a failure? (19:47)
Throw yourself a pity party, then let go and move on. (22:23)
Should you share your failures with other artists? (25:42)
Trying again, and again, and again, and knowing what to do better next time. (29:17)
Laura shares the lessons she has learned from failing so successfully. (32:43)
The benefit of asking others for help. (37:58)
What is currently holding Laura’s attention in her studio? (39:05)
Mentioned
Resources
Intro and outro music by Wildermiss
Quotes
"Failure is primarily a lack of listening to your intuition.” — Laura Petrovich-Cheney
“If you really tried your best and you were only capable of a mediocre performance, that’s still your best.” — Laura Petrovich-Cheney
“Failing to learn from an experience is another failure.” — Alyson Stanfield
“In the failure, you learn how to do something better. And that sometimes is a bigger success.” — Laura Petrovich-Cheney
“Listening to your intuition and honoring who you are is so important to being successful.” — Laura Petrovich-Cheney
About My Guest
Laura Petrovich-Cheney’s work is a profound assessment of contemporary issues merging with traditional folk art practices, quilting, woodworking and her repurposed materials with environmental issues of climate change. In all of the artist’s recent sculpture, a dialogue exists between environmental and individual concerns. Much of Laura’s work is feminist in nature, incorporating traditional women’s arts such as needlework and quilting, which are then transformed through found materials. Laura’s work has been published in several national and international publications including television, books, magazines, podcasts and NPR.
Laura was born in Philadelphia and raised in Haddonfield, New Jersey. For twenty years, she has lived in Asbury Park, New Jersey. She earned her BA in Fine Arts and English Literature at Dickinson College. Laura also has an MS degree in Fashion Design from Drexel University and an MFA in Studio Arts from Moore College of Art and Design.
First posted: artbizsuccess.com/failure-cheney-podcast
Build your well-greased art biz machine: https://artbizsystem.com
Music by https://wildermiss.com
In this episode I talk with Leah Smithson about her path, which kicked into gear after her father suffered a massive stroke and she began researching how creativity works in the brain. Leah's interest in learning has led to her untraditional portrait paintings, line of jewelry, public art, and murals. You'll also hear about how she embraces technology and has been teaching herself augmented and virtual reality (AR and VR).
Leah and I discuss how she decides which risks to take on and which projects to get involved with, how she schedules her week, and how her well-meaning husband cajoled her into co-hosting a podcast with him. Leah has taken many risks in her art career, and I love her point of view — you'll never know until you try. You can decide to take a risk because even if it doesn't turn out as you'd hope — even if it's a disaster — you'll be glad you did it anyway, it's something that fits with your goals.
If you’ve ever considered which step to take next or which opportunities are right for your art business, you need to listen to this advice from an artist who has failed and continues to experience success.
Highlights
Leah Smithson shares her art and the family experience that led her to focus more on her own creativity. (1:19)
Unpacking the effects of art and creativity on the brain. (5:05)
The evolution of Leah’s art in the face of emotion and self-expression. (6:46)
Income streams and impact that Covid-19 had on Leah’s work. (10:55)
Taking calculated risks in art and tuning in to what you want for your art business. (14:52)
Learning from Leah’s failures. (17:10)
How to identify the right opportunities for your art business. (22:08)
The role of research in Leah’s art. (27:55)
Creating digital art experiences with AR and VR. (31:43)
Leah’s typical work week balances studio work, social media, podcasting and community projects. (36:37)
Mentioned
Resources
Intro and outro music by Wildermiss
Quotes
"The faster you get it out there, the quicker you can make progress." — Leah Smithson
“I try to balance an educated decision with being tuned in to what I really want to do, so even if it doesn’t go well at least it was because it was something I wanted to do.” — Leah Smithson
“Even when I fail I can still be happy with the decision I made.” — Leah Smithson
“I’ve learned that the next time I take a risk, it needs to be something that I really want to do. And even if it’s a disaster, I’m happy I did it anyway.” — Leah Smithson
About My Guest
Having moved around as a kid, Leah Smithson's style comes from a patchwork of influences from classical painting to cyberpunk. Through her murals, painting, NFT CryptoArt, and sculpture she often uses nature and portraiture to express the complexities of being human. She’s not afraid to take up new technology.
Leah was born in Tennessee. She has lived in Atlanta, the Bay Area of Northern California, and now calls L.A. home. She co-hosts the Vessel: Art as a Doorway podcast with her husband.
Artists are innate problem solvers.
My guest for this episode is one of those artists. The list of what Michael Gadlin has done (legally) to earn a living as a working artist for more than 20 years is impressive. He sells originals, consults, teaches, designs, builds websites, and even hosted a show on public television. He has also sat on boards and committees in his local Denver art community.
Michael was gifted with what seems to be an endless supply of energy. I came at him with one topic and his mind connects it to numerous other experiences. The result is a wide-ranging interview. Michael waxes philosophically about the life of an artist, and you won’t want to miss his take on the lessons he learned from other working artists, the artist's collaboration with viewers, gallery representation, why it's important to be part of a community, and much more.
Highlights
Michael Gadlin reflects on his journey as an artist and the key role of mentors along the way. (1:32)
The lessons Michael learned from reaching his first major studio goal. (6:28)
The payoff that comes with showing interest in every opportunity that crosses your path. (9:34)
Michael describes his approach to both figurative and non-representational art. (12:23)
Experimenting, problem solving creatively, and collaborating with the art community. (18:55)
You cannot be a one-person band and succeed in your art business. (27:00)
Figuring out who you are as an artist (beyond the art that you make). (29:20)
What does it mean to be an integral part of the art community? (31:24)
Positioning yourself in the places that will allow you to shape the decisions that are being made in your community. (37:28)
When can you truly consider yourself an artist? (43:18)
Creating a legacy with your art and with your life. (46:01)
Constant hustling — Micheal shares his multiple income streams. (47:36)
Staying organized and getting things done starts with finding the right tools. (52:13)
Mentioned
Resources
Intro and outro music by Wildermiss
About My Guest
Michael Gadlin began his art education at the Art Students League of Denver, followed by Metropolitan State University, Denver, and New York’s prestigious Pratt Institute of Art & Design in Brooklyn. He was awarded a residency at La Napoule Art Foundation in France. Gadlin sits on the board of directors at both Denver’s MCA (Museum of Contemporary Art) and PlatteForum, an artist’s residency in the city. He has won numerous awards throughout his career as an artist, including the youngest artist ever to win Best of Show at the Cherry Creek Arts Festival. Gadlin’s work now hangs in the Kirkland Museum of Fine & Decorative Art’s permanent collection among other city and government collections.
First posted: artbizsuccess.com/problem-solver-gadlin-podcast
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com
If so, you’re not alone. We are hard-wired for the protection that will keep us safe, but avoiding risks can also keep you small when you give up the power of decision-making. Avoiding risks can hold you back from becoming the artist you are meant to be in the world. In this solo episode, I will introduce our theme for the month — taking risks — and explore why taking risks is a critical step to growing your art business. Listen as I highlight the indicators that you are limiting yourself in your art business, the questions you need to ask yourself when facing new (and potentially risky) opportunities, and the simple steps you can take today to start moving toward the risk that just might bring the next level of success that you’ve been dreaming about.
Highlights
Transition from managing your mindset to taking risks in your art business. (00:07)
Are you allowing your built-in sensor to impede your growth? (1:24)
Challenge yourself to grow by getting a little more uncomfortable. (3:58)
Growth demands risks, especially in your art business. (6:12)
Simple first steps that will knock you out of your comfort zone. (7:48)
Questions to ask yourself when facing a tough risk-taking decision. (10:22)
Upcoming podcast episodes that will inspire you to take meaningful risks. (11:56)
Mentioned
Resources
Intro and outro music by Wildermiss
Quotes
“You’re not likely to take risks without the proper mindset.” — Alyson Stanfield
“I challenge you to get a little uncomfortable with your art, with your marketing and in your life.” — Alyson Stanfield
“Growth demands risks. Don’t even think about moving up a level without being prepared to face the little risks.” — Alyson Stanfield
If that thought has ever crossed your mind, this episode is for you. My guest is corporate-world-turned-full-time-artist Christa Forrest, and our topic is one that most of us experience at some point in our art careers and businesses: Imposter Syndrome.
Christa is a big advocate for "fake it til you make it," but that doesn't mean that she doesn't have doubts and insecurities. In this episode, you'll hear how Christa developed thick skin by showing her work at art festivals, why she is laser focused on building her email list, and how she overcomes feelings of inadequacy in her art practice.
Highlights
Christa Forrest describes the process of turning women into goddesses, and leaving her corporate job. (2:20)
Building an art business while preparing to quit your full-time job. (6:05)
Christa shares the income streams that allowed her to focus solely on her art. (10:56)
The tipping point — pinpointing your focus and selling your work. (13:23)
How to develop the thick skin that is required of serious artists. (17:29)
Tips for creating an online presence that makes more money. (21:05)
Imposter syndrome — what it means and where it’s most likely to appear in an artist’s world. (24:08)
Tools that will help you find the courage to fake it til you make it. (30:05)
Is imposter syndrome keeping you from making — and meeting — your goals? (33:42)
Overcoming the moment when imposter syndrome takes over. (41:44)
The support system that helps Christa stay grounded amidst her weaknesses. (44:14)
A look at what is keeping Christa’s attention in the studio now. (45:51)
Mentioned
Resources
Intro and outro music by Wildermiss
Quotes
“I had to figure out what I have to offer and what problem do I have to solve out there before I started my actual business.” — Christa Forrest
“It was really important to me at that time to be able to say ‘I’m an artist’.” — Christa Forrest
“If I can build my email list, I know I can build my income.” — Christa Forrest
“Failure is the only way we get better. We hardly ever learn from successes.” — Alyson Stanfield
About My Guest
Christa Forrest is an artist specializing in pastel, oil, acrylic and mixed media art. After spending 20 years in a finance career, she decided to follow her true passion and become a full-time artist. Christa spends her time sharing her passion with others, teaching others to be creative and exploring the world's landscape, recreating it onto canvas. Her work is a combination of realism, exploration, experimentation and pure fun.
First posted: artbizsuccess.com/imposter-syndrome-forrest-podcast
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com
In our conversation Megan and I unpack the many layers of elitism in the art world, from the traditional artist models that need to be permanently retired to the concern that too many artists are undervaluing and underpricing their work. There is a lot that needs to change, and this conversation is the perfect starting point for any artist who is interested in exploring and contributing to this difficult dialogue.
Highlights
Megan Auman shares the studio practice that evolved from her childhood artmaking. (2:19)
‘This is the story that we’re not paying attention to.’ Is elitism running rampant in the art world? (4:52)
Megan defines the elite art world (with a capital A) and the inclusive artworld for the rest of us. (8:58)
The definition of art from 50 years ago just isn’t cutting it by today’s standards. (15:29)
A look at the many levels of elitism in the art world, and what exactly is wrong with all of them. (17:12)
What effect does the democratization of the art world have on the monetary value of an artist’s work? (23:54)
The importance of valuing what you make enough to be paid for that value. (25:54)
The basis of gender inequality in the art world. (27:45)
Defining elitism in the art world, why it’s worth ranting against, and what we can do about it. (28:40)
Reaching the point that you can confidently call yourself an artist and make your art truly accessible (not affordable). (35:00)
If anyone could be an artist, how can we differentiate the makers of the world and value what those makers make? (41:36)
Mentioned
Resources
Intro and outro music by Wildermiss
Quotes
“When I talk about elitism in the art world, it’s not actually the art world that I inhabit.” — Megan Auman
“There is this level of gatekeeping that happens and it’s a problem because only certain, very specific kinds of people get paid and supported in making their art.” — Megan Auman
“It’s a matter of whether or not you believe that what you’re doing has enough value that you should be paid for that value.” — Megan Auman
“What I want is for more people to claim what they do as art, and for us as a culture to value that art. Meaning that we put our money where our mouth is.” — Megan Auman
“Calling yourself an artist does not preclude you from also spending money on other people’s art. — Megan Auman
About My Guest
Megan Auman is an artist, metalsmith, teacher, writer, and business coach. She designs jewelry that is simultaneously bold and easy to wear. Though trained as a metalsmith, Megan draws endless inspiration from textiles and fashion, seeking to recreate the ease and fluidity of fiber and textiles in metal. She works predominantly in steel, forming each element and link by hand from wire, then torch welding each joint. Other welded metals, including silver and bronze, are sometimes used to add variety and contrast to her designs. Megan received a BFA in metals from Syracuse University and an MFA in metals and jewelry from Kent State University. While studying at Kent, she developed a love for working with steel and torch welding, which led to the development of her current line.
First posted: artbizsuccess.com/elitism-auman-podcast
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com
You are your brand, and with the ever-increasing emphasis to be seen on video and social media, it’s not only important that you look your best, it’s critical that you feel your best. Looking your best can help with feeling your best, and my guest today knows how to make sure that happens. Brooke Harker has been working with artists over the past year as the organizer of Saturday Night Live Art Shows. You’ll hear how, after some traumatic events, Brooke regained confidence with other people and in front of the camera with the help of a makeup lesson and a whole lot of interior work as well.
Highlights
‘I make cityscapes that are portals into other worlds.’ Brooke Harker shares her work and updates from Saturday Night Live Art Shows. (2:27)
Face your fear of the camera by focusing on the fun. (7:16)
Looking confident as an artist does not start with emphasizing your looks. (11:50)
Making a 180-degree shift by focusing on the internal first. (16:09)
‘See yourself as a beautiful piece of art — you are a blank canvas.’ (21:52)
Brooke shares the routine that helps her feel prepared for anything. (24:16)
Refocusing your attention on others starts with taking care of yourself. (29:10)
The benefits of being seen as an artist, and sharing rather than hiding. (32:00)
Telling your story is shaping the future of art history. (36:30)
Finding the courage to take the first step to feeling your best inside and out. (37:35)
Everyone sees you and hears you, so figure out how to own it. (40:55)
Mentioned
Resources
Intro and outro music by Wildermiss
Quotes
“I had a sense of purpose that was bigger than, ‘how do I feel and what’s comfortable for me?’” — Brooke Harker
“If a person says, ‘I’ll do it when I feel comfortable, I’ll do it when I feel confident, then they might not do it. You’ve just got to do it anyway.” — Brooke Harker
“It’s definitely possible to be in a very low place and shift to a higher energy, more positive place. We get to choose which place we’re in.” — Brooke Harker
“See yourself as a beautiful piece of art — you are a blank canvas.” — Samina Malik
“There’s a clarity that comes with sharing that doesn’t come with hiding.” — Brooke Harker
About My Guest
Brooke Harker is a contemporary artist based in Los Angeles, California. Her lively paintings of cities and coastal scenes are characterized by energetic brushstrokes in ink and thick oil paint applied with palette knives. These vibrant depictions of daily life capture a sense of motion and highlight moments of synchronicity. Harker calls herself a historian of the ordinary. Her paintings are a collaboration with all of the people who’ve contributed to a place over time: architects, engineers, city workers who’ve placed street signs and pedestrians whose colorful fashion landed in view at the perfect moment. All of their individual actions brought together one moment, fated to be captured on canvas. Follow Brooke on Instagram: @brookeharker.
First posted: http://artbizsuccess.com/see-yourself-harker-podcast
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com
To help you determine what makes you an official artist, I’m joined today by abstract painter James Holmes. James is sharing three criteria that he created before he could call himself an artist, and he makes it clear that owning the title isn’t quite as complicated as it may seem.
Highlights
Mentioned
Resources
Quotes
About My Guest
James Holmes is a Denver-based visual artist. As an abstract painter James shared, "I paint from the inside out. I believe painting from the inside out allows me to outwardly communicate my inner life. Everything I internalize, the experiences I have, the people in my life, my hopes, dreams, and faith are all reflected from heart, mind, and soul through the prism of my intuitive lenses resulting in artistic expressions utilizing a variety of media." James maintains a studio in Denver’s Golden Triangle arts district, and exhibits at the Veterans Arts Council Gallery, Centura Health Healing Gallery, and other venues. James is a Trustee of the Denver Art Museum and Executive Director of the Cherokee Ranch & Castle Foundation.
First posted: artbizsuccess.com/artist-mindset-holmes-podcast
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com
But my conversation today with Lilianne isn't only about the book. It's the story of how the book came to be — which is a lesson in itself — and has its roots in her decision to be a copyist at the Musee d'Orsay in Paris, copying Courbet's scandalous painting, L'Origine du Monde (The Origin of the World). She learned valuable lessons, exercised her courage muscle, and became a better artist as a result. The experience led to the writing of the book that so engrossed me. Lilianne and I talk about all of that and how she juggles her art and writing. She also shares tips for pitching to podcasts, which are equally valuable for other media pitches.
Highlights
Lilianne shares the timeline of her artist journey. (3:22)
The difference between a consistent studio practice and making consistent work. (5:56)
The premise and genesis of Lilianne’s book L'Origine. (9:15)
A full list of Lilianne’s reasons not to become a copyist of this scandalous painting. (13:08)
The fascinating rules for being a copyist at the Musée d’Orsay. (16:36)
Overcoming the most uncomfortable aspects of this endeavor, including the unsolicited comments from museum visitors. (20:21)
Main differences between male and female reactions to the painting. (25:43)
The inspiration that comes from writing about your painting. (26:55)
Turning a once-in-a-lifetime artist experience — and the painting that provided it — into a novel. (29:40)
What makes a piece of art timeless and relevant? (35:13)
If this artwork is shocking today, imagine how it was received in the 1800s. (40:20)
Lilianne explains why her copy of L'Origine du Monde is not currently on display. (42:12)
Lessons learned from interacting with such famous and controversial artwork. (43:38)
What does Lilianne’s studio practice look like now? (46:43)
The secret to pitching your idea in a way that gets results. (48:10)
Mentioned
Resources
Intro and outro music by Wildermiss
Quotes
“Writing is like painting with words.” — Lilianne Milgrom
“This painting gave me the sense of empowerment, which at the beginning felt like an embarrassment, and it turned out to be this enormous feeling of liberation and empowerment.” — Lilianne Milgrom
“This certainly changed my life. As far as my art, it's made me fairly fearless.” — Lilianne Milgrom
“The written word and art, they can’t be separated because you’re going to need to express yourself.” — Lilianne Milgrom
About My Guest
Lilianne Milgrom was born in Paris, grew up in Australia, and currently resides in the United States. Milgrom holds two degrees from Melbourne University and an associate art degree from the Academy of Art in San Francisco. She exhibits her artwork around the world and is the recipient of multiple awards. In 2011, she became the first authorized copyist of Gustave Courbet's controversial painting L'Origine du Monde (The Origin of the World), which hangs in the Orsay Museum in Paris and draws over a million visitors a year. After rendering a near-identical copy of Courbet's masterpiece, she spent close to a decade researching and writing L'Origine.
In this episode I talk with Rebecca Crowell and Jerry McLaughlin about how their Cold Wax Academy got off the ground. They were my guests way back in episode 9 from 2017 when we discussed the publication of their book, Cold Wax Medium. Their collaboration has only deepened since that time, and in this interview you’ll find out what makes their combined efforts work so well.
Rebecca, Jerry, and I discuss the format of Cold Wax Academy, how they make decisions together, how they find new members, and what they would do differently with the benefit of hindsight. We also talk about one of my very favorite topics—systems—and the technology they use to keep their joint venture going.
Highlights
Rebecca and Jerry reflect on the timeline of their collaboration. (2:37)
Rebranding your business with the help of professionals. (6:18)
Making the transition from live teaching to the online Cold Wax Academy. (11:04)
Replacing income lost from cancelled live workshops. (12:37)
The pandemic-induced “oh crap” moment that changed everything. (17:03)
How to know when it’s time to hire help. (20:19)
Collaborating with another person in every important aspect of your business. (24:08)
Tools that maximize your communication efforts. (26:53)
A high level overview of the offerings of Cold Wax Academy. (29:00)
The key to making a paid membership work. (33:57)
How to determine what content to offer for free and what to charge for. (37:58)
Adjusting your offerings starts with knowing what your audience wants. (38:47)
A look at the numbers of the Cold Wax Academy community. (43:37)
Lessons learned from the timing and building of a business. (45:34)
What’s coming up next for Cold Wax Academy. (49:42)
Mentioned
Cold Wax Medium: Techniques, Concepts & Conversations by Rebecca Crowell and Jerry McLaughlin
Episode #9: How Two Artists Self-Published and Are Promoting a Successful Book Together
Resources
Intro and outro music by Wildermiss
First posted: artbizsuccess.com/collaborating-coldwax-podcast
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com
Quotes
“We have this great collaboration and I couldn’t have known ahead of time how exciting it would be to develop this program.” — Rebecca Crowell
“Hiring a third person has given us more energy to devote to the business itself.” — Jerry McLaughlin
“What we produce is infinitely better because we’re both doing it together.” — Jerry McLaughlin
“As we go we’re learning more and more about how to interact with people and how to involve members.” — Rebecca Crowell
About My Guests
Rebecca Crowell has been a professional artist for thirty years and is widely known for her innovative painting techniques involving cold wax medium and oils. She teaches these methods both in the US and internationally. Her work is handled by fine art galleries in Chicago, Atlanta, Milwaukee, Telluride, and Dublin, Ireland and is found in hundreds of private, public, and corporate collections. Rebecca holds an MFA in Painting and lives in rural west-central Wisconsin.
Jerry McLaughlin has been a working visual artist for twenty years and has exhibited at galleries throughout the U.S. His work is in collections around the world. An expert in all things cold wax, he focuses his major energies on painting, teaching, and writing. Trained as a pediatric intensive care physician, he also holds a certificate in adult education from the University of Washington. Jerry lives in San Miguel de Allende, Mexico.
Kelly M. O'Brien has been selling a lot of work since 2015, in a way that surprised her at the time. And while she has continued that work, she has added new work—what she calls emerging work— since deciding to go back to graduate school in 2017 to earn her MFA.
With such great commercial success it seemed like an unusual time to return to grad school, but now that she has been out of school for over a year, Kelly is ready to talk about her decision to take that big step and what she learned in the process. Join our conversation as we talk about the ins and outs of juggling two very different art businesses, what her daily practice is like, and where her work is headed.
Highlights
Kelly M. O’Brien shares her art path and the works that have gone viral. (1:49)
Finding more meaning and depth in your art. (5:47)
Changing the focus of her work resulted in Kelly creating two different practices. (8:08)
Finding the right time and the right approach to return to graduate school. (11:51)
The value of intentional planning sessions to help you grow as an artist. (17:15)
The biggest benefits of returning to school. (20:02)
How to determine if an MFA is right for your career. (23:45)
Balancing money-making ventures with your education. (24:49)
How to respond to the stigma surrounding serious artists who work to make money. (26:27)
Changes in Kelly’s practice as a result of earning her MFA. (28:32)
A look inside Kelly’s approach to her daily practice in the studio. (31:04)
Learning a visual vocabulary that will shape the statement of your work. (34:47)
Kelly shares an overview of what is holding her attention in her studio. (38:18)
Mentioned
Resources
Intro and outro music by Wildermiss
About My Guest
Kelly M. O’Brien is an American mixed-media sculptor who lives and works near Bristol, England. She completed a Master of Fine Art (Distinction) at Bath Spa University in 2019. Kelly is co-founder of A Gathering of Unasked Possibility, a collaborative project fostering active hope through creative practitioners, and runs PaperJoy Studio, offering bespoke paper art originals and hand-embellished prints for hospitality and important residential projects.
First posted: https://artbizsuccess.com/mfa-obrien-podcast
Let’s do this together: https://artbizsuccess.com/community
Music by https://wildermiss.com